propaganda and argument Flashcards

(49 cards)

1
Q

questions or endorsements

connect a famous or respectable person with a product or item

A

testimonial

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2
Q

uses “loaded words” like new, improved, best

analyze connotations of words

A

loaded language/ emotional appeal

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3
Q

positive and negative

A

connotations

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4
Q

when the statistics are based on a falsehood

A

misuse of statistics/ numbers

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5
Q

emotional phrase that is not supported by facts or valid reasons
uses highly valued cultural concepts

A

glittering generalities

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6
Q

smears or damages the opponent

often used by politicians

A

name calling/ stereotyping

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7
Q

makes the leaders look like regular, common people

opposite of snob appeal

A

plain folks

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8
Q

aims to flatter

insinuates that this product is better than others

A

snob appeal

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9
Q

feelings ( good or bad)

make you view something in the same way they view something else

A

transfer

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10
Q

fallacy using irrelevant topics
used to distract audience and avoid difficult topics
sidetrack to topics of interest

A

red herring

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11
Q

techniques used to influence/ change people’s values, beliefs, or behaviors

A

propaganda

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12
Q

before you can convince an audience to accept anything you say, they have to accept you as credible
your level of credibility as perceived by your audience

A

ethos

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13
Q

credibility

trust

A

ethos

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14
Q

emotions

imagination

A

pathos

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15
Q

consistency

Logic

A

logos

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16
Q

the most critical

A

pathos

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17
Q

which motivates you to do something

A

pathos

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18
Q

the quality of a persuasive presentation which appeals to the emotions of the audience

A

pathos

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19
Q

synonymous with a logical argument

A

logos

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20
Q

often logically valid because if the premises are true, the conclusion must be true

A

circular argument

21
Q

the action of repeating something that has a,ready been said or written

22
Q

everyone is doing it so you should be too

23
Q

place

24
Q

time

25
social context what is popular at the at time/ era
milieu
26
the place of type of surroundings where something is positioned or where an event takes place
setting
27
a figure of speech comparing two things using like or as
simile
28
a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable
metaphor
29
the attribution of a personal nature or human characteristics to something nonhuman
personification
30
exaggerated statements or claims not meant to be taken literally
hyperbole
31
a thing that is indisputably the case
fact
32
a view or judgement formed about something, not necessarily based on fact or knowledge
opinion
33
list all 5 methods of characterization
``` says thinks effects on others actions looks ```
34
attitude | tone of voice
tone
35
setting | how one would feel if placed in the setting
mood
36
conflict in ones mind
internal conflict
37
conflict between others
external conflict
38
written using I, me, my
first person point of view
39
fly on the wall
third person objective
40
reader only knows one persons thoughts
third person limited
41
reader knows everyone's thoughts
third person omniscient
42
more concise because fewer words are needed to express it
active
43
relating to a voice of verbs in which the subject undergoes the action of the verb
passive
44
relating to an established way of doing something g
procedural
45
describing or classifying without feelings or judging
descriptive
46
a mark or character used as a conventional representation of an object, function, or process
symbol
47
the reason for or intent for writing
authors purpose
48
give a brief description or statement of the main points of something
summarize
49
a conclusion reached on the basis of evidence and reasoning
inference