Propaganda Techniques

Question 1

means to join the crowd to fit in and not be left out, uses evidence and statistics

Answer 1

Bandwagon

Question 2

uses the trusted voices wherein advertisements use celebrities to endorse their products

Answer 2

Testimonial

Question 3

this technique tries to make the speaker or product seem relatable or to be just like you.

Answer 3

Plain Folks

Question 4

are positive words which uses vague positive words and phrases that sound good but have no meaning.

Answer 4

Glittering Generalities

Question 5

is using negative words and labels to attack an opponent or idea, often without providing any real evidences.

Answer 5

Name-Calling

Question 6

are selective information which presents only the positive aspects of something while ignoring or downplaying the negative aspects.

Answer 6

Card Stacking

Question 7

is also known as the borrowing credibility which connects a product or idea with something already liked or respected such as patriotism, family, or nature for example a country’s president taking a picture with the flag.

Answer 7

Transfer

Question 8

uses evidence and statistics which highlights the similarities or difference between two things often employed to make one option seem superior or another appear worse.

Answer 8

Compare and contrast

Question 9

is a technique that helps saves money. It aims to persuade by suggesting that a product or idea is economical, practical and saves money. It appeals to people’s desire to be thrifty and get good values, however there is a downside to this, items or products being sold can be near to expiry or are already expired and sometimes the product is already damaged.

Answer 9

Thrift

Question 10

is a habit formator, this technique involves repeating a word, phrase, or message, multiple times to make it stick to people’s mind.
Forms of repetition: logo, slogan, jingle (short catchy song repeatedly played), packaging (color, font, design)

Answer 10

Repetition

Question 11

tries to persuade by associating a product or idea with wealth, exclusivity, and high social status. It suggests that only the most discerning and sophisticated people use or support it.

Answer 11

Snob Appeal

Question 12

( post hoc fallacy ) a technique that assumes that because one event followed another, the first event caused the second. It is a logical fallacy that ignores other possible explanations or contributing factors.

Answer 12

Faulty cause and effect