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1. Micro Eco > Pros and Cons of Horizontal Integration > Flashcards

Pros and Cons of Horizontal Integration Flashcards

1
Q

What is horizontal integration?

A

when a firm integrates with another firm at the same stage of production in the same industry

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2
Q

Pros of horizontal integration

A

internal EOS
rationalisation
reduced competition

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3
Q

Cons of horizontal integration

A

DEOS
job losses
brand dilution

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1. Micro Eco (31 decks)

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