Psychology 2 - Social Influence Flashcards
(29 cards)
What is social influence?
The effect that other people have on our behaviour
This includes conformity, social loafing and obedience
What is conformity?
A change in a person’s behaviour or opinions as the result of group pressure
Give a study on conformity
Sherif (1935)
To discover the effect of judgement of listening to other people
He asked participants to estimate how far a spot of light moved when they were sitting in an otherwise completely dark room. In fact, the light didn’t move at all but owing to an optical illusion, it did appear to
Individually, the participants gave a variety of estimates which differed quite widely from each other’s. However, when they undertook the same task in groups of three, the estimates were more similar
The participants used other people’s opinions to help them form a judgement in an ambiguous situation
Evaluate the conformity study
The situation was ambiguous because the distance the light moved was not known by the participants, so this did not demonstrate conformity
Lacks ecological validity because study took place in a laboratory setting
What is obedience?
Following the orders of someone we believe to have authority
Give a study on obedience
Bickman (1974)
To see if people would be more likely to obey an order if it came from somebody in uniform
He had actors dress as either a security guard or just in a casual jacket. They asked people in a park to pick up litter
He found that 80% of people who obeyed the “guard” compared with 40% when the casual jacket was worn
Wearing a uniform will increase the sense that a person is a legitimate authority figure
Evaluate the obedience study
Has ecological validity because participants didn’t realise they were part of an experiment
They could have picked up the litter when the guard was there because they feared what the guard could do if they did not pick up the litter
What is socialisation?
A reason for obedience where people naturally obey authority figures because they have grown up doing this
What is a buffer?
Something like a wall that stops the teacher from seeing the consequences of their actions on the learner
It is a reason for obedience
What is deindividuation?
The state of losing our sense of individuality and becoming less aware of our own responsibility for our actions
Give a study on deindividuation
Zimbardo (1969)
To see if people in a big city behave in a more antisocial way than people in a small town
He parked a car in each place with its bonnet up, as if it had broken down, and observed what people did as they passed by
In New York, people immediately stole all of the parts of the car but in Palo Alto, the only time that the car was touched was when the bonnet was lowered to stop the engine getting wet when it was raining
The deindividuation caused by living in a big city leads to an increase in antisocial behaviour
Evaluate the deindividuation study
This study lacked mundane realism (the situation was not realistic) meaning the participants would behave differently to how they normally would behave
This could simply be because there are many more people in a big city meaning there is a much higher chance that there are people that steal
What are the 3 causes of deindividuation?
Being able to hide one’s identity
Wearing a uniform
Being part of a gang or clearly identifiable group
What is social loafing?
Putting less effort into sonething when you are with others doing the same thing
Give a study on social loafing
Earley (1989)
To see if culture makes a difference to social loafing
Participants from the US and China had to complete tasks alone and in groups. The level of social loafing was measured by how much effort was put into the tasks
The US participants reduced their effort when in groups but the Chinese did not
Social loafing does not exist in all cultures. In some cultures, people are prepared to work just as hard for the good of the group even when they do not need to
Evaluate the social loafing study
Only 2 countries were compared and other cultures could give different results
Hard to measure effort of participants
What are the 3 factors that affect social loafing?
The size of the group you are with
The nature of the task you are performing
The culture to which you belong
What is bystander intervention?
When people do nothing to help someone in need of help because there are multiple people present
Give a study on bystander intervention
Latane & Darley (1968)
To see if people are less likely to react in an emergency when there are others present
Participants sat in a room either alone or in threes while completing a questionnaire. While they were doing this, smoke began coming into the room
75% of those sitting alone told someone in the next 6 minutes but only 38% of those in groups of three did
If there are other people around you, it will make it less likely that you will react in an emergency
Evaluate the bystander intervention study
It was conducted in a laboratory setting so people could have behaved differently to how they normally would
The fact that no one else was reacting could mean that you might not think what is happening as a problem. This would cause the people in groups to not react
What is the diffusion of responsibility?
In a group of people, there is less need for the individual to act because someone else is present could also do something
Who was Kitty Genovese?
In 1964, Kitty was attacked in New York
She was attacked for over half an hour until she was killed
Only after, did someone call the police even though the attack could have been stopped almost straight away if someone had called the police earlier
38 people witnessed the attack and did not act
What is altruism?
Helping someone without thinking of yourself, sometimes at great cost
Give a study into how appearance affects bystander intervention
Piliavin (1972)
To see if the appearance of the victim would influence helping behaviour
Piliavin had an actor pretend to collapse in a train carriage. His appearance was altered several times and the amount of help he received each time was recorded by an observer
When the victim carried a walking stick, he received help within 70 seconds, 90% of the time. When he had an ugly facial scar, this dropped to 60% and when he acted drunk, it dropped to 20%
The appearance of the person needing help will affect whether and how quickly they get that help
