Psychology Flashcards
(158 cards)
Define Learning.
- a process by which experience produces a relatively enduring change in an organism’s behavior or capabilities
Name the 4 basic learning processes.
- non-associative learning – response to repeated stimuli
- classical conditioning – Learning what events signal
- operant conditioning - Learning one thing leads to another
- observational learning – Learning from others
Define Habituation.
- a decrease in the strength of a response to a repeated stimulus
Define Sensitisation.
- an increase in the strength of response to a repeated stimulus
Define Unconditioned Stimulus and Conditioned Stimulus.
- UCS: a stimulus that elicits a reflexive or innate response (the UCR) without prior learning
- CS: a stimulus that, through association with a UCS, comes to elicit a conditioned response similar to the original UCR
Define Unconditioned Response and Conditioned Response.
- UCR: a reflexive or innate response that is elicited by a stimulus (the UCS) without prior learning
- CR: a response elicited by a conditioned stimulus -> occurs in some people on chemotherapy -> some people will have symptoms even before the drugs are taken
Define Stimulus Discrimination.
- the ability to respond differently to various stimuli -> e.g. a fear of dogs might only include certain breeds
How are phobias formed and maintained?
- traumatic injection -> pain/fear
- trauma (UCS) and needle (CS) -> fear response (UCR)
- clinic setting (CS) -> fear response (CR)
- avoid injections -> fear is reduced -> tendency to avoid is reinforced
What is Thorndike’s Law of Effect?
- a response followed by a satisfying consequence will be more likely to occur
- a response followed by an aversive consequence will become less likely to occur
What is operant conditioning?
- behaviour is learned and maintained by its consequences
What is the expectancy-value principle?
- potential for a behaviour to occur in any specific situation is a function of the expectancy that the behaviour will lead to a particular outcome and the value of that outcome
What is the Health Beliefs Model?

Describe the Theory of Planned Behaviour.
- only predicts 25% of behaviour change

What is the Transtheortical Model?

How many models are combined in the Behaviour Change Wheel?
- 19 -> hence argueably the most accurate
What are the aspects of social psychology?
- Social Thinking: how we think about our social world
- Social Influence: how other people influence our behaviour
- Social Relations: how we relate toward other people
What is cognitive dissonance?
- feeling of discomfort due to holding two opposing opinions -> being a smoker and knowing it causes cancer
How can dissonance be resolved?
- change in behaviour
- acquire ne information
- reduce the importance of the cognition
What is framing?
o refers to whether a message emphasises the benefits or losses of that behaviour
- when we want people to take up behaviours aimed at DETECTION of health problems/illness loss-framed messages may be more effective
- when we want people to take up behaviours aimed at promoting PREVENTION BEHAVIOURS gain-framed messages may be more effective
Define social loafing.
- tendency for people to expend less individual effort when working in a group than when working alone
What is the 5-step bystander decision process?
- Notice the event
- Decide if the event is really an emergency -> social comparison: look to see how others are responding
- Assuming responsibility to intervene -> diffusion of Responsibility: believing that someone else will help
- Self-efficacy in dealing with the situation
- Decision to help (based on cost-benefit analysis e.g. danger)
How can helping behaviour be increase?
o reducing restraints on helping -> reduce ambiguity, increase responsibility and enhance concern for self image
o socialise altruism -> teaching moral inclusion, modelling helping behaviour, attributing helpful behaviour to altruistic motives and education about barriers to helping
What factors influence obedience?
- remoteness of the victim
- closeness and legitimacy of the authority figure
- diffusion of responsibility -> obedience increases when someone else does the dirty work
- not personal characteristics
Define groupthink.
- the tendency of group members to suspend critical thinking because they are striving to seek agreement
- can be due to stress, outside input, derective leader or high cohesiveness
















