Psychology - Social Influence Flashcards
(109 cards)
What is social influence?
Social influence is the process by which an individual’s attitudes, beliefs, or behavior are modified by the presence or actions of others. Key areas include conformity, compliance, obedience, and minority influence.
What is compliance in conformity?
Compliance occurs when a person publicly agrees with a group but privately disagrees. This change in behavior is temporary and driven by the desire to fit in or avoid rejection.
Example: Laughing at a joke you don’t find funny because your friends are laughing.
Study: Asch’s Line Study.
What is internalisation in conformity?
Internalisation is when a person adopts the group’s beliefs both publicly and privately, making a permanent change in behavior.
Example: Converting religions or adopting vegetarianism after exposure to a friend’s beliefs.
Study: Jenness’ Bean Jar Experiment.
What is identification in conformity?
Identification occurs when someone conforms to the expectations of a social role (e.g., teacher, guard). It involves external behavioral change but may not reflect internal agreement.
Example: Zimbardo’s Prison Study.
What is normative social influence?
It is conformity driven by the desire to fit in and avoid rejection. This often results in compliance, where public behavior changes but private beliefs do not.
What is informational social influence?
It is conformity based on the desire to be correct, looking to others as a source of information, especially in uncertain situations. This often results in internalisation.
Example: Choosing the correct fork at a formal dinner by copying others.
Study: Jenness’ Bean Jar Experiment.
Describe Jenness’ Bean Jar Experiment.
Jenness asked participants to estimate the number of beans in a jar individually and then as a group. Group estimates converged, demonstrating informational influence and majority influence.
What was the procedure of Asch’s Line Study?
Groups of 5-7 participants were shown a standard line and comparison lines. Only one was a real participant; the rest were confederates who gave incorrect answers on 12/18 trials.
What were the findings of Asch’s Line Study?
32% conformed to incorrect answers on critical trials.
75% conformed at least once.
Evaluate Asch’s study.
Weaknesses:
Low ecological validity (artificial task).
Gender-biased sample (male participants).
Ethical issues: Deception and potential embarrassment.
Strengths:
Supports theories like normative social influence.
How does group size affect conformity?
Conformity increases with group size but plateaus at 3-5 members.
How does group unanimity affect conformity?
Conformity decreases significantly when even one person disagrees with the majority.
How does task difficulty affect conformity?
More difficult tasks increase conformity as individuals seek guidance.
How does private answering affect conformity?
Conformity decreases when answers are given privately, reducing normative pressures.
What was the aim of Zimbardo’s Stanford Prison Experiment?
To investigate how individuals conform to social roles (guard/prisoner) in a simulated prison environment.
Describe the procedure of Zimbardo’s study.
24 male college students were randomly assigned as guards or prisoners in a mock prison.
Guards were given uniforms and authority; prisoners were dehumanized with uniforms and ID numbers.
The behavior of participants was observed over time.
What were the findings of Zimbardo’s study?
Guards adopted brutal, authoritarian roles, harassing prisoners.
Prisoners became submissive, compliant, and distressed.
Social roles strongly influenced behavior.
Evaluate Zimbardo’s study.
Weaknesses:
Low ecological validity (artificial setting).
Ethical issues: Psychological harm, lack of informed consent, and humiliation of participants.
Demand characteristics: Guards may have acted based on perceived expectations.
Strengths:
Altered U.S. prison policies (e.g., separation of juveniles and adults).
Led to the development of ethical guidelines for psychological research.
What is obedience in the context of social influence?
Obedience is a type of social influence where a person follows an order from another person, typically an authority figure.
What did Milgram aim to study with his obedience experiment?
Milgram aimed to study why people followed harmful orders, particularly in the context of the Holocaust, where people followed orders to kill Jews.
What was the procedure of Milgram’s shock study?
Participants were assigned the role of “teacher” and asked to administer electric shocks to a “learner” (a confederate) every time they gave a wrong answer. The shocks increased from 15 to 450 volts.
What were the key results of Milgram’s obedience study?
65% of participants administered the maximum shock of 450 volts. All participants went to at least 300 volts.
What was the main ethical concern in Milgram’s obedience study?
Ethical issues included deception (participants believed they were administering real shocks), lack of informed consent, and potential psychological harm due to stress.
What is the Agentic State?
The agentic state theory suggests that people obey authority figures because they believe that the authority figure will take responsibility for the consequences of their actions.