Public health deck 5 Flashcards
What is the health belief model (Becker 1974)?
Individuals will change if they:
- Believe they are susceptible to condition
- Believe the condition has serious consequences
- Believe that taking action reduces susceptibility
- Believe that the benefits of taking action outweigh the costs
What are 4 key aspects of the health believe model?
- Perceived susceptibility
- Perceived security
- Perceived benefits
- Perceived barriers (key to change)
What are examples of cues to action of the health belief model?
Internal cues - feel worsening pain/breathlessness
External cue - reminder letters, phone calls from GP.
Disadvantages of the health belief model?
- Health beliefs may be affected by alternative factors
- Model does not consider influence of emotions or behaviour
- Cues to action often missing in research
- Does not differentiate between first time and repeat behaviour
What does the theory of planned behaviour propose?
Best predictor or behaviour is intention
3 predictors of intention are: attitude to behaviour, subjective norm, perceived behavioral control
What are disadvantages of theory of planned behaviour?
- Lack of temporal element
- Doesn’t account for emotions
- Doesn’t explain how attitudes, intentions, perceived behavioral control interact
- Relies on self-reported behaviour
- Good for predicting intentions not actual behaviour
Transtheoretical model (5 steps):
- Pre-contemplation
- Contemplation
- Preparation
- Action
- Maintenance
(Relapse)
What should one consider when thinking about behavioral change?
- Personality
- Assess risk perception
- Impact of past behaviour/habit
- Social environment
When (at what point in peoples’ lives) might people be more susceptible to behaviour change?
- Leaving school
- Entering workforce
- Becoming parent
- Becoming unemployed
- Retirement, bereavement
