Public Opinion Flashcards
(43 cards)
what is public opinion ?
collection of attitudes and preferences of the mass public
Politicians must balance between being a ___ and a _____.
a trustee and a delegate.
The relationship between the public and government is what problem ?
principal-agent problem
What is rationality ?
habit of choosing the best choice among available options, given a person’s interests and information.
What are straw polls ?
early attempt to predict election results (not scientifically valid)
How to measure public opinion ?
Through random selection
When are polls more accurate ?
when they are closer to the election.
In a typical presidential election poll, what is the margin of error ?
around 1.5 percent
Samples are biased when they do not reflect the population with 100% accuracy….
Self-selection
Phones and random digit dialing
Nonresponse
what is question wording ?
The way questions are worded can introduce other kinds of biased responses in opinion polling.
what are Alternatives Methods to Surveys ?
Intensive interviews
Focus groups
Listening to everyday conversations
Experiments
Brain imaging (MRIs)
Genetic makeup
what is push pulling ?
surveys or polls in which respondents are given information before answering an opinion question about a candidate, party, or political issue, where the information is given with the intention of influencing the opinion expressed.
Where do Political Attitudes Come From?
Socialization
Material interests are often correlated with what ? exception ?
political attitudes
- sometimes people have attitudes that seemingly conflict with their material interests
public opinion research often assumes people are not always ____?
rational
_____ guide individuals’ political attitudes and opinions, often conflicting with ______.
Group interests
self-interests
Positive ads with emotional images and music _______.
polarize viewers
negative ads with disturbing images and tense music _____.
reduce confidence in convictions
What is priming ?
psychological process of shaping people’s perceptions of a particular issue, figure, or policy. (Remember: Primining is PRIOR)
What is framing ?
Establishing the context for an issue in such as way as to emphasize certain aspects over others.
What 2 things are long-term predispositions that shape opinions towards politicians and government policies ?
ideology and partisanship
What is ideological “constraint.” ?
Preferences on one policy may correlate with preferences on another.
What is the best predictor of how someone would vote in a congressional or presidential election ?
party identification
Survey research shows that party identification is generally stable or unstable ?
stable with some changes over time, but most individuals retain their party loyalties throughout adulthood.