Public Opinion Flashcards
(27 cards)
What is public opinion?
is a collection of individual opinions about a matter of general interest
People learn and develop opinions about government and politics through the process of
political socialization
Agents of political socialization
- Parents
- Educational System
- Peer Group
- Mass Media
Education for all children was the ability to use schools to promote public opinions
- US Culture and values
- Patriotic Rituals
- National Holidays
- Operations in government
Commitment to stability by positively depicting government and the status quo is often fostered by
Text Books
People tend to be more politically tolerant and more likely to participate in government are
More educated
College students are more open and tolerant than the population as a whole because
College provides students with self confidence and independence to think for themselves
Peers tend to be influential in the socialization process
on issues of special relevance to youth
Are the effects on opinion from the era in which one lives
Generational effect
Measure public opinion by asking people to answer questions in a survey or poll
pollsters
Polls are the best measure of public opinion, by they are not perfect. Two problems:
- many create public sentiment rather than measuring it
- may not capture what the public is interested in but what the poll sponsors think is most important
Suppression Polls
polls that are designed to undermine enthusiasm amongst followers and drive away financial donors
Straw polls
no way to ensure the sample of individuals giving opinions is representative of the larger population
Random sampling provides pollsters with a methodology to measure opinions of large populations based on
smaller sample
first president to hire a pollster in the white house
JFK
Extended the use of polling to new levels
Bill Clinton
A way of packing policies that caters to a specific base while appearing to remain mainstream
Crafted Talk
Focus Groups
a group of dozens or so average men and women brought together by political consultants and pollsters to share their feelings and reaction to candidates and policies
Type of poll that is conducted to determine if certain information can sway voters away from one candidate to another
Push Poll
A smaller number of people are polled on successive evenings throughout a campaign to assess changes in the level of voter support
Tracking Polls
Election day polls of voters leaving the polling places, conducted mainly by TV Networks and major newspaper
Exit Polls
Other types of polling
- telephone polling
- internet polling
ideology
a highly organized and coherent set of opinions
idea that government can be a positive and constructive force in society, endorses government action to bring about a better life for citizens
- liberalism