PURCOMM Flashcards

(71 cards)

1
Q

he proposed a paradigm of World Englishes (1982)

A

Braj Kachru

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2
Q

3 distinct groups in world englishes

A

inner circle - English as the first language
outer circle - English as the second language
expanding circle - English as the foreign language

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3
Q

5 dialectal variations

A

spelling
pronunciation
grammar
vocabulary
accent

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4
Q

combining English and Filipino language

A

Philippine English

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5
Q

define as “membership in a community or group that shares a common history, traditions, norms, and imaginings in a particular space”

A

culture

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6
Q

types of culture

A

monochronic vs polychronic
high-context and low-context
collectivism and individualism

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7
Q

do one thing at a time, take commitments seriously, show great respect for privacy, and are accustomed to short term relationships

A

monochronic

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8
Q

engage in multi-tasking, lend or borrow things easily , and have a strong tendency to build lifetime relationships

A

polychronic

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9
Q

emphasize “community, collaboration, shared interest, harmony, tradition, the public good and maintaining face”

A

collectivism

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10
Q

give primacy to “personal rights and responsibilities, privacy, voicing one’s opinion, freedom, innovation, and self-expression”

A

individualism

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11
Q

employ indirect communication strategies characterized by implicit verbal messages and subtle non-verbal behaviors

A

high-context

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12
Q

the messages are directly and clearly encoded

A

low-context

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13
Q

use of touch in communication

A

haptics

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14
Q

haptics can an either be ?

A

high-contact
low-contact

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15
Q

are associated with warmer countries over the equator

A

high-contact

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16
Q

are exhibited by cooler countries farther from the equator

A

low-contact

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17
Q

which requires understanding dominant cultural values and understanding how our own cultural values affect the way we perceive ourselves and others

A

intercultural communication

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18
Q

7 important actions as a key components of cultural diversity

A
  1. recognition of the abundant diversity of culture
  2. respect for the differences
  3. Acknowledging the validity of diff. cultural expressions and contributions
  4. valuing what other cultures offer
  5. encouraging the contribution of other groups
  6. empowering people to strengthen themselves and others to achieve their maximum potential by being critical of their own bias
  7. Celebrating rather than just tolerating the differences in order to bring about unity through diversity
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19
Q

the tendency or disposition to judge other people’s culture with disfavor and to considers one’s own as being superior to the other

A

ethnocentrism

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20
Q

violations in one’s culture practices

A

cultural taboos

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21
Q

the amount of space between speakers defines their relationship in terms of gender, age, and social status

A

personal space

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22
Q

he explains that every ‘sign’ (symbol) has two main components: the signifier and signified

A

Ferdinand de Saussere

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23
Q

Saussere 3 components?

A

signifier
sign
signified

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24
Q

which may be an object, word or an image refers to the material that is signified.

A

signifier

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25
refers to the concept which the signifier refers to and this would be the meaning that is drawn by the receiver of the sign
signified
26
the object/thing
sign
27
which refers to an understanding that cultures vary and that these variances are not given labels as positive or negative, good or bad.
cultural sensitivity
28
SPEAKING model
S- setting and scene P- participants E- ends A- acts sequence K- cues I- instrumentalities N- norms of interaction and interpretation G-genre
29
Refers to the time and place where communication takes place
setting and scene
29
describes the different extraneous variables that would dictate appropriateness of language use.
SPEAKING model
30
carries a dual meaning. It represents a purpose or the outcome.
Ends
31
defines the relationship between the speaker and his/her audience
participants
32
refers to the form and order of the event.
act sequence
33
establish the tone, manner or spirit of the speech act.
cues
34
refer to channel and code
instrumentalities
35
is the mode of communication
channel
36
the level of language used as explained by Joo's typology of registers
code
37
is an individual's ability to use appropriate language and tone in various discourse contexts.
Communicative Competence
38
overarching principle that governs all forms of communication
politeness
39
refers to the specific normed behaviors and properties inherent in the communicative event and the participants' actions and reactions.
norms of interaction and interpretation
40
most popular social media platform developed by Mark Zuckerberg
Facebook
40
the kind of speech act or event.
genre
41
skype for gamers
Discord
42
platform for livestream that caters to more than 100 M Filipinos in the globe. It gives the users opportunities to meet new friends, earn money, be entertained, and play games
Kumu
43
In July 2022, 433 million were recorded as global monthly active users of this app.
Pinterest
44
application that allows users to manage their professional identity
LinkedIn
45
most popular app among the Gen Z
Tiktok
46
Launched in June 2011, this live streaming platform includes music broadcast, creative content and real-life streams
Twitch
47
including around 82 million songs
Spotify
48
Over 43.3 % of all websites in the internet use this app.
WordPress
49
Technological Ethics (DIFSC)
1. Don't go in public 2. If u can't say anything good, keep quiet 3. Follow the Golden Rule. 4. Spread good not bad vibes 5. Cite your sources
50
use of more than modes
multimodality/multimodal
51
HOW TO PREPARE A MODAL PRESENTATION?
MATERIAL - know the material OBJECTIVE - review the objective in doing the presentation DELIVERY - plan the delivery of presentation APPLICATION - prepare the visual tools and applications LANGUAGE - write the speech using effective language.
52
Types and examples of Multimodal Texts
Paper Digital Live Transmedia
53
this includes books, comics etc. where each pages shows a combination and arrangement oof both textual and visual elements
Paper
54
this includes blogs, videos, etc. that combine elements of sound effects, oral, and written language.
Digital
55
this includes performances whose elements are gesture, music, movements in space
Live
56
Semiotic systems (aglsv)
audio gestural linguistic spatial visual
57
these include use of various platforms in storytelling involving the audience.
Transmedia
58
refers to the volume
audio
59
refers to the movement
gestural
60
refers to the proper word of choice
Linguistic
61
refers to the distance or proximity
spatial
62
refers to what is seen like the color, object etc.
Visual
63
is a short presentation of message with a purpose of raising awareness on a certain issue or problem
PSA (PUBLIC SERVICE ANNOUNCEMENT)
64
TYPES OF PSA
ANNOUNCEMENT DOCUMENTARY/INTERVIEW NARRATIVE
65
some images and videos where the narrators/delivers the message to the audience through a voice- over or on video camera screen.
Announcement
66
where an experts testimony, stories or exp give effective support to topic being presented
interviews or documentary
67
uses either a scene , montage
Narrative
68
Elements of PSA: VMPNT
VIDEO CLIP MUSIC PICTURES NARRATIVE VOICE OVER TEXTUAL MESSAGE
69
may include the use of words, gestures, sound/music, photos and verbal language.
Multimodal texts