PXP Onboarding Flashcards
(34 cards)
Product #1 Goal
600K weekly active users by end of 2021
Measure Differentiators
- We are generally much easier to get up and running with data measurement through OOTB reports
- Our measurement suite allows for data maturity growth
- Our measurement products tend to require less system admin involvement
- We expose tons of data points through filters and custom calculations
- We don’t require engineering resources to get data measurement up-and-running
How long does the average user spend building reports in WF?
recent survey avg users spend 5 hrs/mo building reports
20 users x 3 hrs/mo = 60 hrs/mo
50 users x 5 hrs/mo = 150 hrs/mo
100 users x 7 hrs/mo = 700 hrs/mo
What does SWOT stand for? Name some attributes for the Measure platform.
Strenghts, Weaknesses, Opportunities, Threats
https://docs.google.com/presentation/d/1bu-WvBQthCj1o2VyxgSWAauXzIq-dPAsQudw0GswPpM/edit#slide=id.g4f05de86df_2_136
What is on the Measure roadmap?
Analytics (alpha, beta, go live)
Automated insights & recos (insights)
Dashboards 1.0 (Dash redesign + executive view)
Dashboards 2.0 (whitelabel new product)
Dashboards 2.0 (real-time KPIs)
Reporting 1.0 (redesign & filter improvement)
Reporting 2.0 (white-lavel reporting solution)
https://docs.google.com/presentation/d/1bu-WvBQthCj1o2VyxgSWAauXzIq-dPAsQudw0GswPpM/edit#slide=id.g4e8482258b_0_215
What is the admin and extend mission?
To enable system administrators, partners, and Workfront professional services to effectively implement, extend, and manage Workfront as an Operational System of Record (OSR) at enterprise scale.
What is the admin and extend vision?
Workfront’s capabilities for implementation, management, and extensibility will earn us a right to refer to it as a “Modern Work Application Platform”, comparable in its scale and extensibility to other systems of record.
What is the measure vision?
To measure and optimize all work in an enterprise
What is the measure mission?
To create and enable work performance optimization and insights
What is the measure purpose?
To make data accessible and approachable
What are the product 2019 OKRs?
O1: Massively accelerate revenue growth (world-class GTM)
- KR1: 1500 WAU from New Products
- KR2: 40% of Accounts expand
- KR3: 4,000 WAU on Resource Planning (300% increase)
O2: Front line users love using workfront
- KR1: uNPS from -29 to -15
- KR2: 51% of WAU using Quicksilver
- KR3: 100% of Portfolio & Chapter backlogs tied to a resource plan in Hub
O3: Workfront just works in the largest enterprises
- KR1: Google is a promoter
- KR2: KPI for predictive alerting on performance
- KR3: 18% of Enterprise segment customers with more than 1 integration
O4: Create C2 to Achieve R2
- KR1: eNPS Result
- KR2: CD Result
What are the admin and extend initiatives?
Unified User Management - Provide a single service for managing users and authentication mechanisms across all products and services.
Quicksilver - Enable Quicksilver Alpha, Beta, and GA success by focusing on enabling systems administrators to manage configurations in Quicksilver.
[Paused] Organizational Controls for Growth - Enable a single Workfront instance to support multiple business units.
Productivity Integrations - Enable knowledge workers to connect to their work context while using the most popular productivity tools.
What are the AE prioritized initiatives?
Unified User Management - Provide a single service for managing users and authentication mechanisms across all products and services.
Quicksilver - Enable Quicksilver Alpha, Beta, and GA success by focusing on enabling systems administrators to manage configurations in Quicksilver.
[Paused] Organizational Controls for Growth - Enable a single Workfront instance to support multiple business units.
Productivity Integrations - Enable knowledge workers to connect to their work context while using the most popular productivity tools.
What is the core vision?
To unify, orchestrate, and expose work within an enterprise.
What is the core mission?
To create the most flexible and robust work management architecture.
What is the core purpose?
To create possibilities for what can be built
What are the core metrics?
Reduce Cloud Costs by 25% = Consolidated but highly performant/optimized systems = Workfront just works in the largest enterprises
Increase engineering commit velocity by “%” = faster time to market = Massively accelerate revenue growth
Enable ML Models for 5 Features = Better differentiation means winning more = Massively Accelerate Revenue Growth
POC
Proof of Concept
What are the Core OKRs for Q2?
O1
Deliver Project Analytics Data Sets
Workfront is viewed as a company leading the way through digital transformation
Modernize the data platform infrastructure
O2
Search is its own microservice
Users can effectively and efficiently find what they’re looking for using Search
QS Alpha customers love using our navigation
Phoenix design system are accessible to a wide range of customers
O3
Workfront users experience a seamless application through authorization
O4
Create a healthy code review culture to enable good mentoring, better code and higher quality software
Teams consistently provide artifacts to move product development forward
Core roadmap?
Enhanced event service Improved search Machine learning architecture Microservices & disaggregation Modern user interface Modern WF architecture
BDF
Breadth, Depth, Frequency
The BDF score measures breadth, depth and frequency of users accessing Workfront in the last 30 days. Breadth measures the number of active users compared to how many licenses were purchased. Depth measures the usage of 7 core features on Workfront. Then Frequency measures how frequently a user is using Workfront. Breadth, Depth, and Frequency are measured individually and then combined to give a total health score. Get more information on each measurement and how they’re scored in the slide deck below.
What is Alex’ commander’s intent?
Company (Alex Shootman): Create and keep customers
What is ZoBell’s commander’s intent?
Product (Steve ZoBell): Create category-leading products
What is Erica’s commander’s intent?
Drive the product business to maximize market opportunity