Q3: Business Models (pre-final) Flashcards
(336 cards)
About Amazon
- Launched in 1995 as the “Earth’s biggest bookstore”
- Has expanded its operations over 22 years and is now a leader in cloud computing, offers grocery delivery services, and produces Emmy Award-winning television series.
About video game industry
- Undergone significant changes in the last few decades with the advent of multiplayer and online gaming.
- Companies like Electronic Arts and Activision have adapted their business models to capture the new opportunities presented by these trends.
About Kodak
- It’s downfall serves as a cautionary tale for organizations that focus solely on existing revenue streams.
- Despite leading in film and camera sales, Kodak ignored the potential of digital cameras created by their own engineer, leading to bankruptcy.
About Mars
- Initially a candy business, expanded into pet food and acquired pet hospitals.
- In 2017, Mars bought VCA, which owns about 800 animal hospitals, for $7.7 billion.
What was the primary technological breakthrough of FriCSo?
FriCSo developed a technology that reduced friction by over 15,000%.
Why is friction a problem in mechanical systems?
Friction reduces power, leads to overheating, and causes wear, breakdown, and seizure in moving parts.
What industries would benefit from FriCSo’s technology?
Industries with products and applications involving moving parts, such as machine manufacturing, automobiles, and shipbuilding.
What are the key considerations when selecting a business model for FriCSo?
The key considerations include the set of activities, resources, capabilities, capital expenditures, pricing, margins, customers, and competitors.
What are the three potential business models for FriCSo?
1) Becoming a machine manufacturer, 2) Operating a job-shop for surface treatment, 3) Operating as an R&D firm licensing technology.
How does the choice of business model affect FriCSo’s operations?
It influences capital expenditures, pricing, margins, customers, competitors, and overall performance potential.
What was the critical question for FriCSo when choosing a business model?
Which business model would allow them to survive and thrive, rather than just creating incremental value?
Why is the choice of business model crucial for general managers?
It helps prepare the firm for the future and can be difficult to change once established due to inertia and resistance to change.
What are the implications of not changing the business model when needed?
Failure to change can lead to missed opportunities and inability to adapt to new challenges.
What is the significance of FriCSo’s technological breakthrough?
FriCSo’s technology reduced friction by over 15,000%, addressing friction’s negative impacts on mechanical systems.
Why is friction a critical issue in mechanical systems?
Friction reduces power, causes overheating, and leads to wear, breakdown, and seizure in moving parts.
What question arises when considering how to commercialize FriCSo’s technology?
What business model would allow the company to embed itself in the industry ecosystem and successfully commercialize the technology?
What factors are influenced by the choice of business model?
The choice affects activities, resources, capabilities, capital expenditures, pricing, margins, customers, and competitors.
What is the critical question for FriCSo when selecting a business model?
Which business model will allow them to survive and thrive, rather than just creating incremental value?
What do entrepreneurs and general managers often overlook when designing their business model?
They often overlook the design of their business model, focusing instead on conventional strategic choices such as market segments and competition.
Why is the design of a business model often viewed as a given by managers?
Managers tend to accept received business model templates in their industry without questioning them, which leads to mental blind spots.
What is the challenge with thinking in terms of business models?
Business models are activity-system-level constructs, and people are not used to thinking in terms of activities or organizational systems.
Why do managers often focus on product-market strategy instead of business model design?
It’s easier for the human brain to focus on what is cognitively familiar, such as product-market strategies within well-established business models.
What happened when executives of car manufacturers reacted to Tesla’s entry into the industry?
They focused on their product portfolios and considered adding new hybrid or electric models rather than questioning their business models holistically.
How did Elon Musk approach Tesla’s innovation strategy differently?
Musk adopted a broader perspective, taking inspiration from Apple and incorporating aspects of Apple’s business model, such as store placement in high-end malls.