Q3: Media and Information Languages

Question 1

It denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience.

Answer 1

media language

Question 2

It allows the audience to convey the meaning of the text through its signs and symbols.

Answer 2

media language

Question 3

True or False

Signs and symbols used in media text have a single meaning.

Answer 3

False

Question 4

It pertains to the literal meaning of the media text.

Answer 4

denotative meaning

Question 5

It refers to the various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc.

Answer 5

connotative meaning

Question 6

Two of the most significant aspects of media and information language.

Answer 6

media codes and conventions

Question 7

These commonly have an established meaning, denotation or connotation, to the target audience.

Answer 7

media codes

Question 8

These refer to the possible methods in which codes are organized in a product.

Answer 8

media conventions

Question 9

Types of Media Codes

Answer 9

• symbolic codes
• technical codes
• written codes

Question 10

True or False

Symbolic codes are product-based.

Answer 10

False

They are audience-based

Question 11

A type of media code whereiin the meaning of the product is not based on the product itself but on the interpretation of the audience.

Answer 11

symbolic codes

Question 12

Symbolic codes in media

Answer 12

• setting
• Mise en scene
• acting
• color

Question 13

It refers to the time and place of the narrative or a specific scene.

Answer 13

setting

Question 14

A French term that means “everything within the frame”.

Answer 14

Mise en scene

Question 15

It describes all the features (set design, costume, props, staging) within a frame of media products.

Answer 15

Mise en scene

Question 16

It refers to the portrayal of the actors in creating media products.

Answer 16

acting

Question 17

These are highly connotative when it comes to interpretations. It is also usually associated with cultural aspects.

Answer 17

colors

Question 18

It refer to codes specific to a media form alone.

Answer 18

technical codes

Question 19

These codes include camerawork, editing, audio, and lighting.

Answer 19

technical codes

Question 20

The knowledge and connotations of different camera angles and shots make sense when looking at films and photographs but mean nothing outside those forms.

Answer 20

technical codes

Question 21

These are the formal written language used in creating a media product.

Answer 21

written codes

Question 22

these codes include the printed language (the text visible with the media frame which is the text you can see within the frame) and the spoken language which includes the dialogues and even the lyrics of the song.

Answer 22

written codes

Question 23

Types of Conventions

Answer 23

• form conventions
• story conventions
• genre conventions

Question 24

These refer to the recognized ways of using media codes.

Answer 24

conventions

Question 25

These are ways in which the types of media codes are expected to be arranged.

Answer 25

form conventions

Question 26

These refer to the basic structures of narratives.

Answer 26

story conventions

Question 27

These refer to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media.

Answer 27

genre conventions

Question 28

These refer to the people who initiate, plan, and produce media texts.

Answer 28

media producers

Question 29

They need to have the skill in assessing the media texts and a thorough understanding of the target product; and the processes that go into creating the products.

Answer 29

media producers

Question 30

These refer to people or organizations that share the same interests or intentions.

Answer 30

stakeholders

Question 31

They are a significant element in delivering media texts.

Answer 31

audience

Question 32

# **True or False** All media texts are made with a target audience in mind.

Answer 32

True

Question 33

It is the process of looking into the demographics (age, gender, social status, etc.) and psychology (values, beliefs, attitude) of the audience.

Answer 33

audience analysis

Question 34

This refers to the reaction of the audience to the media text. Different people react in varied ways to the same text.

Answer 34

Audience Engagement

Question 35

This refers to the anticipation of the audience about the text.

Answer 35

Audience Expectations

Question 36

This refers to the exact information (not expectations) which the audience brings about the media output.

Answer 36

Audience Foreknowledge

Question 37

This refers to the connection built by the media text to the audience.

Answer 37

Audience Identification

Question 38

This refers to the strategies producers use to make the audience feel that the media text is made specifically for them.

Answer 38

Audience Placement

Question 39

This refers to the monitoring of the audience before, during, and after the production of the media text.

Answer 39

Audience Research