Q3 W6 Arts Flashcards
(15 cards)
It is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers, and prospects.
Print Media Advertising
It also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences.
Advertisers
TYPES OF PRINT MEDIA ADVERTISING
- Newspapers and Weeklies
- Consumer and Trade Magazines
- Billboards and Posters
- Direct Mail (Letters and Postcards)
It target different readerships with a mix of content, often including sports, entertainment, business, fashion, and politics in addition to local, national, or world news. Advertisers can buy different sizes of advertising space, from small classified ads with text only, to display ads featuring text, photographs, illustrations, and graphics in sizes up to a full page
or even a double-page spread.
Newspapers and Weeklies
It cover a wide range of interests, including
sport, hobbies, fashion, health, current affairs, and local topics. As with newspapers, advertisers can take advertising spaces from classified ads to full-page ads in black and white or color.
Consumer and Trade Magazines
It allows advertisers to reach consumers
on the move. Putting
Billboards and Posters
It aims to reach smaller target audiences or
selected prospects. Direct mail often takes the form of a letter, brochure or flyer sent via the postal service.
Direct Mail
It is a series of adjacent drawn images,
usually arranged horizontally, is designed to be read as a narrative or a chronological sequence.
Comic Strip
These are publications on proper and
circulated as physical copies in forms we call newspapers, magazines, brochures, comic books, small-scale posters, flyers, menus, and the like.
Print Media
It was viewed as a purely technical
process that of recording visible images by light action on light-sensitive materials.
Photography
Where did the word photography came from?
Greek “photos” (meaning light) and “graphos” (meaning writing)
Evaluation of Media Based Arts work
- Photography
- Film
- Animation
- Advertisement
- Comic Books
It is also known as a movie, motion picture or moving picture, is a work of visual art use to
simulate experiences that communicate ideas, stories, perceptions, feelings, beauty or
atmosphere through the use of moving images.
Film
It is a method in which figures are manipulated to appear as moving images.
Animation
It is a collective term for media printed on paper these includes large-scale publications such as newspapers, magazines, journals, books of all kinds, as well as smaller-scale posters, brochures, flyers, menus, and the like
Print Media
