Q4: Lesson 1.3 | Data Gathering

Question 1

Small group discussions (8-12 people) led by a moderator.
Unstructured, natural conversation about a specific topic.
Goal: To gain insights into shared perspectives, opinions, and experiences.
Typically lasts 1-3 hours in a relaxed setting.
Recorded with participant permission.

Answer 1

Focus Group Interviews:

Question 2

One-on-one, unstructured conversations between a researcher and a
participant.
Researcher probes for deeper understanding of individual motivations, beliefs,
attitudes, and feelings.
Can last from 30 minutes to over an hour.

Answer 2

In-Depth Interviews:

Question 3

are indirect ways of asking questions that encourage
participants to reveal their underlying feelings, beliefs, and motivations.

Answer 3

Projective Techniques: Uncovering Hidden Thoughts

Question 4

They are
often used when direct questioning might not be effective.

Answer 4

Projective Techniques: Uncovering Hidden Thoughts

Question 5

Present a stimulus (e.g., a word, image) and ask for the first thing that comes to
mind.

Answer 5

Association Techniques:

Question 6

A specific type where participants are given a list of words and respond with the first
word that comes to mind after each.

Answer 6

Word Association:

Question 7

Participants complete an incomplete stimulus.
Example is sentence completion: Finish an unfinished sentence.
Story Completion: Complete an unfinished story.

Answer 7

Completion Techniques:

Question 8

Participants create a response, such as a story, dialogue, or description.
Picture Response: Describe or tell a story about a presented picture.
Cartoon Test: Fill in the speech bubbles of a cartoon.

Answer 8

Construction Techniques:

Question 9

Participants express the feelings or attitudes of others in a given situation.
Role Playing: Act out a scenario.
Third-Person Technique: Describe how someone else might feel or react in a
situation.

Answer 9

Expression Techniques: