Qualitative Data Collection Flashcards
(78 cards)
What is Qualitative Research?
Focuses on words, not numbers
Seeks to understand participant perspectives - experiences, meanings, explanations, knowledge and understanding
Explores the why and how behind behaviours, attitudes, and systems
More depth and detail
When to use qualitative research?
Qualitative research is great for understanding behaviour, patient perceptions, organisational culture, complex interventions, and ‘taken for granted’ phenomena.
What behaviour can qualitative research help understand?
Qualitative research can help understand what triggers people to see a doctor.
What can qualitative research reveal about patient perceptions?
It can reveal patient perceptions of quality or appropriateness, such as on pharmacy services like smoking cessation.
How does qualitative research relate to organisational culture?
Qualitative research can help explore why research findings are not implemented within an organisation.
What types of interventions or policies can qualitative research address?
Qualitative research is suitable for studying complex interventions or policies.
What is an example of a ‘taken for granted’ phenomenon?
‘Taken for granted’ phenomena can include issues like waiting lists.
Name the three key data collection methods - that are commonly used in reasearch
Observation
Interviews
Focus Groups
What are the two types of observation in research?
Participant (immersion of researcher in a social setting) or non-participant (observer not part of the situation).
How is data collected during observation?
Data is collected as events occur at the study site.
What is a risk associated with observation?
Observer bias and the Hawthorne effect, where individuals change their behavior because they are being watched.
What are the types of observation methods?
Structured, semi-structured, or unstructured.
What characterizes structured observation?
It is quantitative, focusing on frequency, time, duration, and who is involved.
What is semi-structured observation?
It uses prompts to collect data on pre-specified concepts while allowing for open-ended responses.
What does unstructured observation involve?
Recording the behavior of participants and developing narrative accounts.
In what settings is observation particularly useful?
Natural settings, such as observing pharmacy consultations.
How can observer bias be minimized?
By observing over a long period, allowing participants to become accustomed to the observer; discard the first day of observation.
What type of non-verbal cues can be observed?
Body language.
What are structured interviews?
Structured interviews consist of fixed questions, similar to a survey. They are research-led, standardized, and have minimal variation in question order.
What are closed questions?
Closed questions are pre-coded or short answer questions used primarily for survey research.
What are semi-structured and unstructured interviews?
Semi-structured and unstructured interviews are open-ended and participant-led, capturing data about attitudes, behavior, and views. They start with open questions and can become focused if needed.
What skills are needed for conducting interviews?
Key skills include active listening, note-taking (in abbreviated form), and asking open, neutral, probing questions.
What is an example of an open question?
An example of an open question is, ‘What are your views on…?’ or ‘I’d really like to hear your thoughts on…’.