Quantitative and Qualitative Data

Question 1

What is Quantitative data?

Answer 1

Data that is expressed in numbers

Question 2

What is Qualitative data?

Answer 2

Data that is expressed in words

Question 3

What are the advantages of quantitative data?

Answer 3

Easier to gather

Quicker to gather

Easier to make decisions from

Question 4

What are the disadvantages of quantitative data?

Answer 4

Tends to have a narrow/closed focus on questions e.g. who/what/when but not why or how?

Unhelpful if you want to understand issue in depth

Question 5

What are the advantages of qualitative data?

Answer 5

Creates in depth data with the how and why to help understand issue in depth

Question 6

What are the disadvantages of qualitative data?

Answer 6

Slower to gather

Difficult to analyse

Harder to make business decisions from