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Flashcards in Quantitative Research Deck (11)
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1
Q

Surveys

A

Adv- Large samples – generalisability, estimates differences, easy to administer and record answers, can assess abstract concepts and relationships

Disadv- Questions to measure accurately attitudes and behaviours are hard to develop, data from open ended questions may not be enough to record all concepts, response rate over surveying

2
Q

Person administered surveys

A

In home – expensive, timely, anonymity, data fabrication

Mall intercepts– people in a hurry, may not be representative, anonymity, data fabrication, expensive

3
Q

Telephone survey (CATI)

A

Faster and cheaper, quality assurance, expands geographic flexibility, call backs, allows validation, more anonymous

Lengthy question is hard to administer, can’t present visuals, access only to people with landline

4
Q

Self administered

A

Direct-mail, mail panel – people agree to participate, drop off/pick up

For when you want to survey the whole population. But, expensive, low response rate, non-response bias, missing data, take longer to complete and return, how to ensure right person completed

5
Q

Online survey (email)

A

Link sent directly to participant, cheaper, faster data collection (80% of data in first 2 days), forced response = no missing data, allows visuals and videos, other interactive scales.

Disadvantages: representativeness, need to have active emails, duplicates, need to keep an eye on speeders or click throughs

6
Q

Online panels

A

People volunteer to give away their data for reward - bias. Quality issues- people may report different age/gender. May not be representative of aus population.

But: give access to specific target groups, multiple panel providers available.

7
Q

In the moment research

A

Have to complete immediately when you receive a notification. Requires access to mobile numbers and respondents openness to method. Lack of convenience.

8
Q

Factors impacting method choice

A

Budget (online cheaper)
Speed (online and cati)
Quality requirements (cati)
Generalisability (random lists(cati) better)
Visual stimulating (online/self administered)
Research topic sensitivity (online)

9
Q

Random sampling error

A

Difference between findings in sample and actual population.

Insufficient sample size.

10
Q

Systematic error (bias)

A

Interviewer error: recording error, cheating, misinterpretation.

Data processing error: coding open ended questions, data entry, data editing (recoding)

Administrative error: sample selection- selecting/avoiding specific people, survey admin method

Problem definition: misunderstood brief, wrong hypotheses. Make sure to talk to client, researcher, lit review.

Measurement/design error: ambiguity, layout, wrong influences, filters not applied

11
Q

Respondent error

A

Non response- not home, wrong contact details, refusal.

Response error- deliberate falsification, unconscious misrepresentation