Quarter 1, week 2&3 Flashcards
(34 cards)
are the metaphorical, simplified, and
systematic
representations of the
communication processes which form
general perspectives on communication.
Communication models
Communication Models
Communication Models (LTI)
✓ Linear Model of Communication
✓ Transactional Model
✓ Interactive or Convergence Model
➢ One way communication model
➢ There is no concept of feedback
Linear Model
- It was developed to analyze mass
communication.
Laswell’s Model
who is the creator of lasswell’s model
Harold D. Lasswell ( 1902-1978 )
• mainly focused on speaker and speech.
• It is a speaker centered model.
Aristotle Model
was created in 1948 when Claude Elwood
Shannon wrote an article “A Mathematical
Theory of Communication’ in Bell System
Technical Journal with Warren Weaver.
Shannon-Weaver Model
It is known as the mother of all
communication models.
Shannon-Weaver Model
depicts communication as a linear or oneway process consisting of five elements.
Shannon-Weaver Model
David Berlo postulated Berlo’s (SMCR)
model of communication from Shannon
Weaver’s Model of Communication (1949).
Berlo’s SMCR model
Who is the creator of Berlo’s SMCR model
David Berlo
described factors affecting the individual components in the communication making the communication more efficient.
Berlo’s SMCR model
Types of Linear Model
LASB
Lasswell’s Model (mass com)
Aristotle Model ( speaker centered )
Shannon-Weaver Model (one way na may 5 elements)
Berlo’s SMCR model ( factors na nakaaapekto sa individual components)
• gives the sender and receiver an equally
important role in communication.
• Non-verbal and feedback considered
Transactional Model
• a multi-layered feedback system which
articulates that sending and receiving of
messages happens simultaneously between
people.
Barlund’s transactional model
continuous process where sender and receiver interchange their places, and both
are equally importa
Barlund’s transactional model
Creator or Barlund’s transactional model
Dean Barlund
• inspired by a helix.
• introduces the concept of time where
continuousness of the communication process and relational interactions are very
important.
Helical Model ( Frank Dance )
• explains the complexity of human
communication.
• describes the randomness of the origin of
messages and communication as dynamic
process.
• Talks about individual differences between
people.
Mosaic Model
Creator of Mosaic Model
proposed by Sam Becker in “The Prospect of
Rhetoric” (1968).
Transactional Model
BHM
Barlund’s transactional model (simulatneous)
Helical Model ( Continuous)
Mosaic Model ( Communication as dynamic process )
similar to the transactional model as they
are both two-way communication models.
But, the ______ is mostly used for
new media like the internet.
Convergence Or interactive
• Views communication as a process that
takes place between a sender (transmitter)
and a receiver
• Added field of experiences
Schramm’s Model
Creator of Schramm’s Model
Proposed by Wilbur Schramm in late 1940s
