Questionnaires Flashcards
(8 cards)
What are the types of sampling?
Random Sampling
Quasi random sampling (every tenth or hundredth name selected)
Stratified random sampling (dividing population into groups and then taking a small sample of each)
Quota sampling (researcher looks for the right people)
Snowball sampling (people find more people with the same characteristics)
Cluster sampling (dividing a population into groups - usually geographically)
Advantages
quick, cheap, reliable, representative, generalisable, patterns cuz of pre-coded questions, objective
Disadvantages
Inflexible, low response rate, can be biased, can be unvalid
What are the 2 types of questionnaires?
Open ended and Closed ended
What are Open ended questionnaires?
Questionnaires with a number of pre-set questions with NO pre-set answers.
What type of data do open ended questionnaires produce?
Qualitative
What are close ended questionnaires?
Questionnaires with a limited number of possible answers eg. ‘yes’ or ‘no’ questions
What type of data do closed ended questionnaires produce?
Quantitative