questionnaires Flashcards
(6 cards)
1
Q
what is a questionnaire?
A
- a type of research method that asks people pre set questions to gather data
- It can be on paper (postal) ,In person, Online or by email
2
Q
what are the types of questions?
A
- Close ended, where Respondents choose from a limited set of answers (e.g. Yes / No / Don’t Know) Like multiple-choice questions and it is easy to quantify
- Open ended, Respondents answer in their own words No answer choices are provided. Produces qualitative data, which can give more depth and insight
3
Q
Advantages of Questionnaires
A
- Practical, Quick & cheap way to collect lots of data, Useful for large-scale studies, even across wide geographical areas,
- No need to train interviewers – people fill it in themselves
- Easy to process closed-ended answers with software
- Reliable, Can be repeated by other researchers and produce similar results, because Everyone gets the same questions in the same order
- Helps in predicting patterns and explaining social trends and is favoured by positivist sociologists who want scientific data
- Researchers have minimal contact with respondents (especially by post or online) This limits bias or influence from the researcher
- Questionnaires can be sent to large numbers of people. This increases the chances of the sample being representative of the whole population.
- Respondents can choose whether or not to answer questions — there is no pressure Even if the questions are sensitive, participation is voluntary.
4
Q
disadvantages of questionnaires
A
- Respondents may lose interest or avoid long questionnaires, limiting depth.
- Researchers may need to offer incentives (e.g. prize draws), which increases the cost
- In postal or online formats, researchers can’t be sure:
If the questionnaire was actually received or If it was filled out by the intended person - Often suffer from very low return rates, especially postal ones and having to following up or hand-collecting questionnaires can raise the rate, but adds time and cost
- People with more time (e.g. unemployed) are more likely to respond than busy workers.
- Once a questionnaire is created, the researcher cannot explore new ideas that may arise during data collection
- Questionnaires reflect people’s views at one point in time only. They fail to show how attitudes or behaviours change over time.
- questionnaires are too detached and do not uncover true meanings
- Especially with postal ones, there is no personal contact or chance to clarify confusion.
- Respondents may lie, or try to please the researcher
5
Q
Additional advantages ( in school)
A
- Schools provide easy access to large groups
- Parents: Harder to reach directly—questionnaires can be sent home via pupils.
- Status Barriers: Researcher absence during completion can reduce status effects.
- Headteachers’ approval can encourage cooperation.
- Useful for researching sensitive issues (e.g., bullying).
Anonymity may encourage honest responses, increasing validity - Teachers are generally familiar with completing questionnaires.
6
Q
additional disadvantages ( in school )
A
- Peer Pressure: Pupils may influence each other’s answers if filling forms in class.
- Presentation: Pupils may find formal-looking questionnaires intimidating.
- Low Response Rates: Common issue; schools may refuse access or object to sensitive topics
- Produces correlations but not explanations
- Reading ability: Unsuitable for very young children or those with learning difficulties.
- Perceived authority: May resemble school tests, putting off pupils (especially those in anti-school subcultures
- Detached method – no personal contact
- Interpretivists argue this undermines validity, as rapport is essential for truthful data