questionnaires and interviews Flashcards

1
Q

how do questionnaires and interviews gather information

A

by asking questions

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2
Q

closed questions

A

require one clear - cut answer

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3
Q

what type of data do closed questions produce

A

quantitative data

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4
Q

open ended questions

A

give participants freedom in their answer

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5
Q

what type of data do open ended questions produce

A

qualitative

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6
Q

what is the procedure that all interviews require

A

direct verbal questioning

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7
Q

what other data do face to face interviews allow the interviewer to collect

A

non verbal behaviour - such as body language

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8
Q

what ways can interviews be recorded

A

tape recorded or video recorded

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9
Q

what is an interview schedule similar to

A

standardised procedure

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10
Q

what does an interview schedule tell the researcher

A

order of questioning, time allowance for each question and instructions on follow up questions

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11
Q

what do structured interviews include

A

fixed, pre-determined closed questions

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12
Q

what do semi-structured interviews include

A

contain guidelines for questions

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13
Q

what do unstructured interviews include

A

no fixed questions or ways of answering

may contain a topic area for discussion

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14
Q

positives of a structured interview

A

easy to compare the results of participants

easily repeatable

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15
Q

what type of data do questionnaires collect

A

self report data

both qualitative and quantitative

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16
Q

what can questionnaires be thought of as

A

a written interview

17
Q

how can questionnaires be distributed

A

via postal service, email or handed out in person

18
Q

what does a pilot questionnaire do

A

it is given to a small sample

so the researcher can check if the questions are clear and participants can understand what they ask

19
Q

what should the language of the questionnaire be

A

appropriate to the vocabulary of the group being studied

20
Q

positives of questionnaires

A

cheap

quick

efficient

large amount of information collected from a large group of people

21
Q

negatives of questionnaires

A

respondents may lie due to social desirability

22
Q

how can questionnaires try and reduce the impact of lying on their results

A

include a lie scale

23
Q

how does a lie scale work

A

questions designed to assess how truthful the participant has been in their responses

if the participant scores highly on these questions, it assumes there is social desirability in the data presented