Questions for all units Flashcards
(156 cards)
1
Q
Explain the main goal of a business
A
2
Q
What is goal setting ?
A
3
Q
Explain the importance of goal setting.
A
4
Q
What are the rules of goal setting ?
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5
Q
Explain SMART goals in detail.
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6
Q
Goals are actionable. Explain.
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7
Q
What is the meaning of marketing strategy ?
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8
Q
Explain the definition of marketing strategy by David Aaker.
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9
Q
What are the components of a marketing strategy ?
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10
Q
What is a marketing mix ?
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11
Q
Explain the definition of marketing mix as given by Philip Kotler
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12
Q
What are the elements of a marketing mix ?
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13
Q
Explain and define Product.
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14
Q
Products/services should answer what questions ?
A
15
Q
Explain product mix.
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16
Q
What are the three components of product mix ?
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17
Q
What is branding ? Explain in detail.
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18
Q
Explain evolution of branding.
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19
Q
What is the difference between branding and brand ?
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20
Q
Name the components of a brand
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21
Q
What are the features that make a good brand name ?
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22
Q
What are the different types of brand names that an entrepreneur can pick from ?
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23
Q
Explain logo in detail
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24
Q
Explain the purpose of a logo
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25
What is a tagline ?
26
What is packaging ?
27
What are the three types pf packaging ?
28
Explain the importance of packaging.
29
What is labelling ?
30
Explain the importance of labelling.
31
What are intellectual property rights ?
32
Explain the intangible assets under IP rights.
33
What is price ? What does the price of the product depend on ?
34
What is Pricing ?
34
What is Pricing ?
35
What are Pricing strategies ?
36
Explain cost-plus pricing
37
What are the advantages and disadvantages of cost-plus pricing ?
38
What is penetration pricing ?
39
Explain the advantages and disadvantages of penetration pricing.
40
What is creaming or skimming pricing ?
41
Explain the advantages and disadvantages of creaming or skimming pricing.
42
What is variable pricing ?
43
Explain the advantages and disadvantages of variable pricing
44
What is Place ?
45
What is Place/Distribution mix ?
46
What are channels of distribution ?
47
What are the three types of flows in channels of distribution ?
48
Explain the different types of channels of distribution
49
What are the considerations related to product while selecting a channel of distribution ?
50
What are the considerations related to market while selecting a channel of distribution ?
51
What are the considerations related to manufacturer/company while selecting a channel of distribution ?
52
What are the considerations related to government while selecting a channel of distribution ?
53
What are the considerations related to "other" while selecting a channel of distribution ?
54
What is a sales strategy ?
55
What is the criteria for a sound sales strategy ?
56
What is the importance of a sales strategy ?
57
What are the two types of sales strategies ?
58
Name the components of the sales strategy
59
What are the functions of a sales strategy ?
60
What are the considerations related to formulation of sales strategy ?
61
What is Promotion ?
62
What is a Promotion strategy ?
63
Name the three main approaches of promotion
64
Explain the Above the line approach of promotion.
65
Explain the Below the line approach of promotion.
66
Explain the Through the line approach of promotion.
67
What is a Promotion mix ?
68
Name the components of Promotion mix.
69
What is advertising ?
70
What are the objectives of advertising ?
71
Name the rules of advertising
72
What is AIDA ? What is it used for ?
73
Name some commonly used media for advertising
74
What is personal selling ? explain in detail.
75
What are the three roles that a sales representative plays in personal selling ?
76
What is Sales promotion ? What is it also referred to as ?
77
Explain Consumer promotion as a sales promotion activities.
78
Explain Business promotion as a sales promotion activities.
79
Explain Trade promotion as a sales promotion activities.
80
Explain Sales force promotion as a sales promotion activities.
81
What is Public Relations ?
82
Who is a stakeholder ?
83
Name the tools of public relations
84
What is negotiation ?
85
What is the importance of negotiation ?
86
Name the methods of negotiation.
87
What is integrative negotiation
88
What is distributive negotiation
89
What is inductive negotiation
90
What is deductive negotiation
91
What is mixed negotiation
92
What is the meaning of business failure ?
93
Name the causes of business failure.
94
Why is growth and development of an enterprise important ? what role does the entrepreneur have to play ?
95
What is internal expansion ?
96
What is external expansion ?
97
Define franchising.
98
Who is the franchisor ? Who is the franchisee ?
99
What is a franchise agreement ?
99
What is a franchise agreement ?
100
Name the components of a franchise agreements.
101
Name and define the different types of franchising.
102
How does franchising help start ups ?
103
What are the advantages of franchising to the franchisee ?
104
What are the disadvantages of franchising to the franchisee ?
105
What are the advantages of franchising to the franchisor ?
106
What are the disadvantages of franchising to the franchisor ?
107
Name some franchises in India
108
What is a merger ? Name the two kinds of merger
109
Name the difference between a consolidation and a merger
110
Name and explain the different types of mergers
111
Explain acquisitions.
112
Define and explain the different types of acquisitions.
113
What are the steps involved in the process of merger and acquisitions ?
114
Name and explain the reasons for mergers and acquisitions
115
What is a synergy ? Explain the different types of synergy
116
What are the reasons for failure of mergers and acquisitions ?
117
What is the unit of cost ?
118
What is unit of sale ?
119
What is unit price ?
120
What is gross profit ?
121
What is capital ?
122
What are the needs of capital ?
123
What is working capital ? Define and give examples of current assets and liabilities
124
Name and explain the two types of working capital
125
What is operating cycle ? what is it also known as ? What does it represent ?
126
Explain CCC in trading concern
127
Explain CCC in manufacturing concern ?
128
Explain Inventory
129
What does an effective inventory control system aim at ?
129
What does an effective inventory control system aim at ?
130
Define and explain SKU
131
Define and explain Motley crowd
132
Name and explain all the various aspects to be considered in the process of inventory control
133
Explain Pareto's principle
133
Explain ABC analysis of inventory control
134
Explain EOQ
134
Explain re-order quantity
135
Explain ROI
136
Explain ROE
137
Which is better: ROI or ROE ?
138
Explain EBITDA
139
What is the difference between depreciation and amortization ?
140
What is finance ?
141
Explain the need for finance
142
What are the sources of finance
143
Explain internal sources of finance
144
Explain external sources of finance
145
Why can't an entrepreneur use the same sources of finance for different enterprises ?
146
What is a capital market ?
147
What is the need for a capital market ?
148
What is a primary capital market ?
149
What are initial issues ?
150
What are the 4 methods of floatation of new issues ?
151
What is public issue ? name the adv. and disadv.
