quiz 1

Question 1

term gaining usage in the 1960’s to examine stratagies of perception, often gestalt-based

Answer 1

visual literacy

Question 2

concentrated more on formal than content readings

Answer 2

visual literacy

Question 3

focusing on what it looks like

Answer 3

formal

Question 4

focusing on what it means

Answer 4

content

Question 5

reflected late modernistic “scientific” design ideas; now, term used to mean having some facility with visual culture

Answer 5

visual literacy

Question 6

visual aspects of cultural artifacts

Answer 6

visual culture

Question 7

considers artifacts as complex embodiment of societally constructed concepts and norms; vision as culturally determined

Answer 7

visual culture

Question 8

tends to de-emphasize hierarchical status for art

Answer 8

visual culture

Question 9

most introduction privilege content over formal aspects

Answer 9

visual culture

Question 10

german for “form or pattern” and as applied in gestalt physology it means “unified whole” or “configuration.” Essential point of gestalt is that in perception the whole is differnt from the sum of its parts. Gestalt psychologist identified 6 laws that govern human perception

Answer 10

gestalt principals

Question 11

german for “pithiness” which means ‘consise and meaningful’. we are innately driven to experience things in as symmetrical, simular and regular as gestalt as possible.

gestalt principal

Answer 11

law of pragnanz

Question 12

elements that are closer together will be percieved as a coherent object

gestalt principal

Answer 12

law of proximity

Question 13

elements that look simular will be percieved as part of the same form

gestalt principal

Answer 13

law of simularity

Question 14

we tend to contuine contours whenever the elements of the pattern establish an implied direction

gestalt principal

Answer 14

law of good contination

Question 15

we tend to enclose space by completeing a contour and ignoring gaps in the figure

gestalt principal

Answer 15

law of closure

Question 16

a stimulus will be percieved as separate from its ground

gestalt principal

Answer 16

law of figure/ground

Question 17

visual field; closed-off area where visual foces react

surface

Answer 17

the field

Question 18

question of visual weight; every shape or group differnt

surface

Answer 18

the center

Question 19

“magnesism” of edge; decision of where to crop

surface

Answer 19

the edge

Question 20

intuitive sense of gravity-work with or against; potential energy

surface

Answer 20

top & bottom

Question 21

reading habit; can play with sequence

surface

Answer 21

left & right

Question 22

grapspable visual pattern; can be formal or conceptual

surface

Answer 22

grouping

Question 23

literal/illusion; historically, various emphases

Answer 23

the picture plane

Question 24

specific evocative quality; set tone

surface

Answer 24

mark making

Question 25

actual and/or visual; helps give visual weight

surface

Answer 25

texture

Question 26

repetition; can give texture add or shade meaning; underlying grid system; large historic baggage

surface

Answer 26

pattern & ornament

Question 27

proportial system to organize forms on surface

surface

Answer 27

grids