quiz 1 Flashcards
category roles
destination, routine, occasional/seasonal, convenience
market strategies
traffic builder, transaction builder, profit generator, cash generator, excitement creator, image enhancer, turf defender
category roles sf
don’t run over Steve Carrell
market strategies sf
tb, tb, pg, cg, e, i, t
market tactics
assortment, pricing, promotion
market tactics sf
app
be THE store of choice
destination
be A store of choice
routine
be a MAJOR store of choice
occasional/seasonal
be a category provider
convenience
what’s the reason of giving category roles
to give allocations based on a retailer’s importance to customers
scrutiny of a category and its subcategories to determine potential for generating growth
category assessment
A process that enables retailer category managers and their manufacturing partners to keep track of how they’re progressing against goals
category scorecard
what does score carding measure
market share, financials, product supply
what should you never skip in regards to score carding
retail score carding
attracting customers to the aisles
traffic builder
generating excitement and enthusiasm among customers
excitement creator
increasing the average purchase size
transaction builder
increasing profit yield
profit generator
increasing overall cash flow
cash generator
strengthening the view of the retailer held by the customer
image enhancer
strong position of category vs competition
turf defender
what a retailer wants in a category’s mix
assortment
EDLP, HIGH-LOW, HYBRID, SHOPPER CARD
pricing
