Quiz 1 Flashcards
anything that is offered to a market
Product
Types of product
Service & Goods
Service (tangible or intangible?)
Intangible
Goods (tangible or intangible?)
Tangible
form of product that consist of activities
Service
It consist of physical items that can be touched and seen.
Pure tangible goods
The major offering are goods and gives services such as an automobile that offers accompanying repair services.
tangible goods w/ accompanying services
It consist of equal parts of good and services such as restaurant
Hybrid offers
Major offerings are services but gives minor goods such as airline trips with accompanying snacks
SERVICES W/ ACCOMPANYING MINOR GOODS
It consist of efforts from the service provider such as those offered by doctors, teachers, and ophthalmologists.
Pure services
represent what buying the product
or service will do for the customer. These are memorable while some products and services are not.
Experiences
It is the core, problem-solving service, or core benefit that consumers are really buying when they obtain a product or
service.
Core customer value (Core Product)
This may have as many as five characteristics that are combined to deliver core product benefits.
Actual Product
Five characteristics
1.Brand Name
2.Quality level
3.Packaging
4.Design
5.Features
It includes any additional consumer services and benefits built around the core and actual products.
Augmented products
Classification of Products
Industrial products
Consumer products
Consumer Products
Convenience Product
Shopping Product
Specialty Product
Unsought Product
Industrial Products
Materials & Parks
Capital items
Supplies and services
could be operational or repair and maintenance. Many of these services are supplied under contract.
Supplies and services
these products aid in the buyers’ production or operations,
Capital items
most are sold directly to industrial users. These includes smaller parts which will be assembled in the
production area.
Materials & Parks
consumer either does not know about or knows about but does not normally
think of buying.
Unsought Products
with unique characteristics or brand identification for which a significant group of buyers is willing to make special purchase effort.
Specialty Products
the consumer, in the process of selection and purchase, characteristically compares on such bases as sustainability, quality, price
and style.
Shipping Products
