Quiz 2

Question 1

Consumer Lifestyles:

Answer 1

• hobbies
• education
• values
• beliefs
• family life cycle

Question 2

Referent Groups:

Answer 2

• share some values
• recognize interdependency
• assume specific roles
• communicate mutual expectations
• provide some reward or punishment

Question 3

Influence depends on whether the product is ___________ and whether the product is ______________ .

Answer 3

luxury or necessity, used in private or public

Question 4

Bourne’s 4 Combinations:

Answer 4

1. Publicly consumed luxuries
2. Privately consumed luxuries
3. Publicly consumed necessities
4. Privately consumed necessities

Question 5

Publicly consumed luxuries

Answer 5

great influence on product and brand

Question 6

Privately consumed luxuries

Answer 6

strong influence for product/weak for brand

Question 7

Publicly consumed necessities

Answer 7

absence for product/strong for brand

Question 8

Privately consumed necessities

Answer 8

no influence from group

Question 8

3 Forms of Group Influence:

Answer 8

1. Informational - a person’s expertise
2. Normative - desire to conform to someone’s expectations
3. Identificational - emulates the behavior of another

Question 9

Informational

Answer 9

professional advisor, product enthusiasts, market mavens

Question 9

Normative

Answer 9

parents and family, friends and peers, regulatory bodies, work organizations

Question 10

Indetificational

Answer 10

personal acquaintances, cultural heroes, social archetype groups

Question 11

Opinion Leaders Are:

Answer 11

• trustworthy
• have high product involvement
• recognized as a leader
• socially integrated
• more exposed to a variety of media
• hold leadership and formal positions in social and community organizations

Question 12

Innovators:

Answer 12

• innovators (2.5% don’t have social influence)
• early adopters (13.5% opinion leaders)
• early majority (34%)
• late majority (34%)
• laggards (16%)

Question 13

What are Innovators?

Answer 13

• risk takers
• variety seekers
• high product involvement
• less well integrated with society
• more individualistic and independent thinkers
• upper socioeconomic status

Question 14

Red:

Answer 14

aggressive, action, confidence

Question 15

Blue:

Answer 15

truth, comforting, youth, peace

Question 16

Orange:

Answer 16

changing, moving, endurance

Question 17

Yellow:

Answer 17

future, inspiring, wisdom, joy

Question 18

Green:

Answer 18

life, nature, money, well being

Question 19

Purple:

Answer 19

royal, prestigious, elegant

Question 20

Pink:

Answer 20

femininity, beauty

Question 21

White:

Answer 21

purity, cleanliness

Question 22

Black:

Answer 22

sophisticated

Question 23

Shopper Motives:

Answer 23

- browsing (no intent to purchase) - bargain hunting - socialization (meet people) - seeking status (employees attending to you) - self gratification (rewarding one's self by spending) - market learning (acquire information about products) - acquisition (to specifically buy something)

Question 24

What is the orientation of acquisition shoppers?

Answer 24

product quality, economic, convenience, experience

Question 25

Factors affecting browsing and unplanned purchases:

Answer 25

- consumer factors - situational factors - store factors

Question 26

Consumer Factors:

Answer 26

- familiarity with store - customer mood - LIKELY TO BUY LESS

Question 27

Situational Factors:

Answer 27

- time pressure - shopping companion - LIKELY TO BUY LESS

Question 28

Store Factors:

Answer 28

- special promotions - atmospherics - BETTER ATMOSPHERE MORE YOU BUY

Question 29

Store Choice:

Answer 29

- convenience - customer service - atmospherics - store image/personality - merchandise quality - assortment - store brands - price value - ease of selection - personalization - store problem resolution

Question 30

Decision Confirmation

Answer 30

reaffirm to yourself

Question 31

Experience Evaluation

Answer 31

low vs. high involvement

Question 32

Satisfaction or Dissatification

Answer 32

positive or negative feeling

Question 33

Future Response

Answer 33

exit, voice, loyalty

Question 34

Complaints

Answer 34

19% of dissatisfied customers complain

Question 35

Elements of Culture:

Answer 35

- values - norms - rituals - customs - myths - knowledge/science/technology

Question 36

values -

Answer 36

what in life is worthy of pursuit

Question 37

norms -

Answer 37

unwritten rules of behavior

Question 38

customs -

Answer 38

are ways of doing things (clothing)

Question 39

rituals -

Answer 39

a set of activities performed

Question 40

myths -

Answer 40

express some value

Question 41

knowledge/science/technology -

Answer 41

the basis of belief on which we base our actions

Question 42

Culture is......

Answer 42

- learned - adaptive - environmental - hierarchial - efficient - regulating society

Question 43

What are core American values?

Answer 43

- individualism - freedom - merit/accomplishment/competitiveness - materialism - change/progress - belief in equality of opportunity

Question 44

Habit:

Answer 44

a recurrent, often unconscious pattern of behavior

Question 45

Chunking:

Answer 45

breaking up a phone number

Question 46

Mental Activity

Answer 46

as we practice our habits over and over again our mental activity decreases

Question 47

Cue:

Answer 47

visual trigger, certain place, time of day, certain people, smell, sound, or sequence of thoughts

Question 48

Routine:

Answer 48

the physical, mental or emotional actions taken by a person, whether simple or very complex

Question 49

Reward:

Answer 49

physical sensation, emotional payoff, or mental state