Quiz 2: Attitudes

Question 1

a settled way of thinking or feeling about someone or something.

Answer 1

Attitude

Question 2

Components of attitude

Answer 2

1. Affect
2. Behavior
3. Cognitive

Question 3

Feelings or emotions that something evokes.

Answer 3

Affect

Question 4

Tendency or disposition to act in certain ways towards something.

Answer 4

Behavior

Question 5

Our thoughts, beliefs, and ideas about something.

Answer 5

Cognitive

Question 6

The opinion or belief segment of an attitude

Answer 6

Cognitive component

Question 7

● The emotional or feeling segment of an attitude.
● Emotional response (liking/disliking) towards an attitude object.

Answer 7

Affective Component

Question 8

An intention to behave in a certain way toward someone or something.

Past experiences regarding an attitude object.

Answer 8

Behavioral Component

Question 9

our behavior can change according to our experiences w/ various people

Answer 9

Experiences

Question 10

broadens our horizon and influences our thinking, actions, behaviors and attitude.

Answer 10

Education

Question 11

Four possible reactions to attitude objects

Answer 11

• Positive attitude
• Negative attitude
• Indifference
• Dual Attitudes

Question 12

Attitude formation

Answer 12

• Mere exposure
• Associative learning
• Self-perception
• Functional Approach

Question 13

tendency to develop more positive feelings towards objects and individuals, the more we are exposed to them.

Answer 13

Mere exposure

Question 14

two ways we can learn by association, either implicitly through classical conditioning, or explicitly through operant conditioning

Answer 14

Associative Learning

Question 15

unconscious but still have effect on ou beliefs and behaviors.

Answer 15

Implicit attitude

Question 16

those we are consciously aware of and that clearly influence our behavior and beliefs.

Answer 16

Explicit Attitude

Question 17

we form attitudes not due to exposure or associative learning, but from observation of our own behavior.

Answer 17

Self-perception

Question 18

Sometimes formed based on the degree to which they satisfy different psychological needs, so this is an active rather that passive attitude

Answer 18

Functional Approach

Question 19

Four basic psychological needs

Answer 19

1. Utilitarian
2. Knowledge
3. Ego-defensive
4. Value-expression

Question 20

relates to reward and punishment

Answer 20

Utilitarian

Question 21

need for order, structure, or meaning.

Answer 21

Knowledge

Question 22

protect ourselves from external threats or internal feelings.

Answer 22

Ego-defensive

Question 23

expresses consumer’s values or self-concept

Answer 23

Value-expression

Question 24

Factors which influence attitude

Answer 24

1. Psychological
2. Economic
3. Family
4. Society
5. Experience
6. Social Factors

Question 25

determined by psychological factors like ideas, values, beliefs, perception, etc. All these have a complex role in determining a person's attitude.

Answer 25

psychological

Question 26

attitude also depends on issues such as his salary, status, work, etc.

Answer 26

Economic

Question 27

plays a significant role in the primary stage of attitudes held by individuals. Initially, a person develops certain attitudes from his parents, brothers, sister, and elders in the family.

Answer 27

Family

Question 28

play an important role in formatting the attitudes of an individual. The culture, the tradition, the language, etc., influence a person's attitudes. Society, tradition, and the culture teach individuals what is and what is not acceptable

Answer 28

Society

Question 29

Attitudes form directly as a result of experience. They may emerge due to direct personal experience, or they may result from observation.

Answer 29

Experience

Question 30

Social roles and social norms can have a strong influence on attitudes. Social roles relate to how people are expected to behave in a particular role or context. Social norms involve society's rules for what behaviors are considered appropriate

Answer 30

Social factors