Quiz Ch. 6 Flashcards

1
Q

arbitrary

A

symbols used to represent things that are not intrinsically connected to those things

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2
Q

ambiguous

A

language that does not have precise, concrete meanings

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3
Q

abstract

A

words are not concrete or tangible items; they are only representations

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4
Q

hierarchical

A

language that is structured according to more or less, higher or lower

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5
Q

single-word approach

A

meaning is derived from individual words used in a strategic way

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6
Q

metaphor

A

comparisons that show how two things are alike in an important way, despite being quite different in most ways

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7
Q

simile

A

comparisons between two objects that allow each object in the comparison to retain its unique differences

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8
Q

ideograph

A

an ill-defined, politically powerful term or phrase that can push people to action

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9
Q

word-cluster approach

A

meaning is conveyed through more complex structures such as stories

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10
Q

arguments from the past

A

appropriating historical events facts, or people to justify present or future actions, or explain events in the here and now

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11
Q

myth

A

a rhetorical construction that tries to explain natural events or cultural phenomena and is used to identify with a group and justify actions or beliefs

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12
Q

narrative paradigm

A

humans are storytelling beings by nature

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13
Q

narrative coherence

A

the degree to which a story makes sense in the world in which we live

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14
Q

narrative fidelity

A

the degree to which our story matches our own beliefs and experiences

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15
Q

repetition

A

repeating either the same phrasing pattern for main points, or a phrase you just stated, in order to maximize the audience’s ability to receive the information

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16
Q

alliteration

A

repeating the same consonant or vowel sound at the beginning of subsequent words

17
Q

parallelism

A

similarly structuring related words, phrases, or clauses

18
Q

antithesis

A

two ideas that sharply contrast with each other and are juxtaposed in a parallel grammatical structure

19
Q

profanity

A

coarse and irreverent language

20
Q

hate speech

A

rude and crude speech that attacks or demeans a particular ethnic group many times with the intent of inciting action against that group

21
Q

dehumanizing

A

making people seem less than human in order to more easily motivate action against them