rapport Flashcards Preview

copywriting > rapport > Flashcards

Flashcards in rapport Deck (5)
Loading flashcards...
1
Q

definition

A

Rapport is the relationship between business and customer, built on mutual trust or emotional affinity

2
Q

End goal

A

The end goal of establishing a rapport is to insure the customer solely prefers YOU.

3
Q

Key to rapport

A

establish authority

4
Q

How many ways are there to establish authority

A

3

5
Q

What are the 3 ways to establish authority

A

Cut the jargon, Rule of comparison and Formal vs Casual