Rational Producer Behaviour Flashcards

1
Q

Explicit costs

A

Actual expenses a firm incurs

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2
Q

Implicit costs

A

Potential income given up in order to operate a firm

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3
Q

Revenue

A

Income earnt by the firm from its business activities

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4
Q

Profit

A

Profit occurs when total revenue is greater than total costs.

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5
Q

Short run

A

When a factor of production is fixed and others are variable

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6
Q

Long run

A

All factors of production are variable

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7
Q

When does the law of diminishing return apply?

A

In the short run

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8
Q

Accounting profit

A

Total revenue - explicit costs

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9
Q

Economic profit

A

Accounting profit - implicit costs

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10
Q

Diminishing returns

A

Production is increasing but at a diminishing rate

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11
Q

Increasing return

A

When total product is increasing at an increasing rate and marginal product is increasing

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12
Q

Negative return

A

Total product decreases, marginal product is negative

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13
Q

When MP>AP

A

AP increases

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14
Q

When MP<AP

A

AP decreases

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15
Q

When will MP intersect AP

A

AP’s maximum point

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16
Q

Costs of production

A

Any inputs into the production of goods and services is considered costs

17
Q

Fixed cost

A

Costs that stays the same regardless on how much is produced (rent, interest on loan)

18
Q

Variable cost

A

Costs which will change as production levels change. (materials, wages, electricity)

19
Q

When will a firm supply goods?

A

When price equals AVC

20
Q

Economies of scale

A

The decrease in average costs of production due to the increase in production due to gains in efficiency

21
Q

Economies of scale occurs due to

A
  • Worker specialisation
  • Bulk buying
  • Financial economies
  • Transport economies
22
Q

Worker specialisation

A

Jobs are divided up eg division of labour

23
Q

Bulk buying

A

Paying less per unit of raw materials

24
Q

Financial economies

A

Cost of borrowing interest for a larger firm is less than a smaller firm

25
Transport economies
Larger firms have lower costs as they have their own delivery fleet
26
Diseconomies of scale occur due to...
Firm becoming too large for the market leading to wastage, decreased worker efficiency
27
Revenue is dependent on
Quantity of goods/services and price of goods and services
28
Profit maximisation
Firms will always try to maximise the amount of profit they can make
29
Max profit in TR/TC curves
Point where the distance between TR and TC is at the greatest point
30
Max profit in MR/MC curves
Where MR=MC
31
Abnormal profit
Firm is making a profit more than sufficient to keep the business owner in the activity (AR>AC)
32
Normal profit
Profit is just enough to keep business in that activity (AR=AC)
33
Economic loss
When a firm is making profits less than is expected for that type of industry (AR
34
Objective of firms other than maximising profit (4)
Corporate social responsibility, satisficing, growth maximisation, revenue maximisation
35
Corporate social responsibility
When a businesses includes the public interest in its decision making ie fairtrade
36
Satisficing
When a firm aims to perform satisfactory rather than at a profit maximising level (want work/life balance, don't want to push themselves)
37
Growth maximisation
Aim to grow their share of the market as a priority in the short run ie low price for short time to gain customer base
38
Revenue maximisation
Firm measures success by the amount of revenue earned