Recent Trends Flashcards
What is the standard format for an executive summary, in terms of page layout?
Plain text in a document format, ideally accompanied by graphics
How can you give the executive summary a more creative, “designed” look?
By presenting it in a glossy magazine or booklet form
By using a poster format or other creative treatment
Why is it important to make your executive summary stand out visually?
It reflects the importance of the exec sum
It differentiates your proposal from the competitors
What is one of three ways you can use technology to add depth to your executive summary?
Add video
Add QR codes
Add digital to an analog submission (like with a video book)
How would you go about adding video to an executive summary?
Embed short, professionally produced, video clips directly into PDF files
Why might you add a QR code to the executive summary?
To enable the reader to share the executive summary with other evaluators
In what instance would it be inappropriate to include a QR code in the executive summary?
If it breaks confidentiality rules
What tool can you use to add video to a printed proposal submission?
A video book - these simple players show a video sequence when the proposal book is opened
