Recruitment Market

Question 1

What are 3 P’s of marketing?

Answer 1

Pricing
Promotion
Publicity

Question 2

What is a concept of the purple cow?

Answer 2

The purple cow will stand our while the rest goes unnoticed

Question 3

What are examples of brand characteristics?

Answer 3

Different
Authentic
Attractive
Dependable
Clear
Loved
Worthy
Accountable

Question 4

What factors affect brand positioning?

Answer 4

Brand attributes
Consumer expectations
Competitor attributes
Price
Brand recognition

Question 5

What is above the line promotion of the brand?

Answer 5

Large scale promotion through large scale media like television. It aims to create mass awareness

Question 6

What is below the line promotion of the brand?

Answer 6

Aiming to change awareness of brand existence into preference for brand’s services. Uses targeted activities with purpose of building a brand profile for specific end users

Question 7

What is through the line promotion of the brand?

Answer 7

Combines both ATL and BTL promotion.

Question 8

Give examples of marketing collateral

Answer 8

Web content
Email campaigns
Company brochures
Infographics
Worker starter pack
Case studies
Ebooks
Blog posts
Candidate availability lists
Salary surveys
Newsletters
Legal updates