REFY Flashcards
(13 cards)
tell me about yourself
-worked in luxury retail in harrods through agency
-over 2 years
-worked in various diff departments mainly beauty
-1/2 yr in the Chanel beauty counter out of the 2 years in harrods
- made me develop better understanding of high end makeup & skincare and the importance of delivering premium cs
-was able to confidently tailor my approach to each customer,guide customer to a confident purchase by building genuine relationship, giving personalised product consultation, making sure they receive a memorable experience whilst upholding brand standards and values
-valued the most was my ability to guiding customers towards a confident purchase
-leave the store wanting to come back again because of the world class and memorable experience they received
-beauty and fashion fanatic
-express through styling and creating different diff looks whilst staying updated through latest trends and adding my own unique flair
- increased my attention to detail & creativity
-which is why I applied for this role I
-I believe my passion and experience would align well for this exciting role
Why did you apply for this role?
-initially long term customer of refy since estb 2020 w first product (brow freeze)
-since then non of refys products has never missed or failed to disappoint
-creates products that bring out ones natural beauty instead of concealing them
-helps in bringing out best & confident version of ones self
- relays to refys mission of simplifying beauty and empowering individuals to feel confident in their own skin
- drawn to refys focus on innovation and inclusivity like the strong stance on being vegan and cruelty free which rlly stands out
-going back to inclusivity refys social media presence and engagement with audience and supporters
-amazing cuz shows how authentic they are
-love a brand that shows and makes products that match their values overall
-being part of a growing and open minded brand like refs feels rlly exciting
-would love to contribute towards their continued success
how did you meet sale targets?
-individual daily and weekly targets ranging from 1,500 to 3,000 per day
-targets depended on the seasons
-consistently met and exceed those targets
-focused on building authentic connections w customs
-having different approach with each customer
-understanding their needs giving personalised consultations
-educating them on products followed up to brand loyalty
-stayed sharp on product knowledge
-so I can confidently make tailored recommendation
-crossell and upsell products when appropriate
-which lead to regular repeat purchases from customers
-creating luxury personalised experience customers were more likely to trust my suggestions and return back for repeat future purchases
what are your goals?
-goal is to grow with the beauty or luxury industry
-so that I can maybe one day move into a leadership role where I can help mentor or train others
-help shape the customer experience for a inclusive and authentic brand
-would like to start my own business in a few years
-in depth knowledge areas like trend forecasting and social media driven retail areas where refy is clearly leading
-being part of Selfridges refy team give a opportunity to learn from the inside of how values driven company builds both community and commercial success
short term goal
-would like to put my all in to whichever role I get in a job
-for instance if I got this role I would like to become an expert in refys products and deliver the best customer experience not just for refy but also for Selfridges
-consistently meet my sale targets become reliable and a high performing team member
-hope to also grow confidence in brand education which I think refy does well and I can learn from it
-overall keep building my skills and learn new skills so that I can thrive and be part of creating success
harrods and Selfridges
-second largest store in the uk
-attracts trend driven audience
-refy very engaged w social media and current beauty trends
-refy fits perfectly in that setting
-appeals to ppl who are looking for something fresh but different
-excited by the fast paced and creative retail environment
How do you upsell or cross-sell products naturally?
-listening carefully for what customer is looking for
-someone came in looking for a brow gel
-ask generic questions to understand their routine a bit better and what type of finish they prefer
-once I understand their preference I would introduce complementary products that can enhance the look
-like pairing a brow gel with a brow pomade for more definition
-talk about the reviews product has received
-offer them if they would like to try it on
-that way customers feel guided but not pushed
-found that when recommendation feel more personal and helpful
-ppl are open to exploring more
Describe a time you worked as a team to hit a target
-during holiday season had teams sales target to hit for new fragrance launch
-had to work together to not only hit individual targets but also boost the launch performance
-took turns in focusing on diff roles handled consultation/makeup application & tills and gift wrapping
-made sure to follow up w customers who looked interested but didn’t purchase right away by offering samples and inviting them back later
-shared tips and skills amongst each other as a team
-I value as i’m always open and intrigued to learning new skills as there’s always room for improv
-as a result we was able to exceed our weekly team target as well and new fragrance became top seller of the continuous weeks
-showed me how communication,organisation and shared effort really make a difference in high pressure environments
what makes you live laugh love?
-connecting w ppl does that for me
-weather its having a convo with custom
-sharing a laugh w them or w the team
-or seeing sum1s confidence light up after a makeover /purchase
-it lightens my energy and motivates me for looking forward to rest of my day
what motivates you?
-my ability to make people feel confident in themselves
-love when a customer walks out not just w their purchase but feeling better than when they walked in
-it makes the job meaningful to me
-also by learning and growth weather picking up new product knowledge improving my technique
-or being part of a evolving brand like refy
-I alway enjoy being in a fast paced environment where always developing
-hitting t motivates me too as it gives me something to work towards
-specially when its part of team effort
compliance handling
-rlly important in beauty retail
-specially when representing a brand in Selfridges
-make sure to always follow company rules
-around hygiene, product testing transactions and returns
-also understand the importance of maintaining visual merch standards & health and safety procedure
-like clean brushes & organised displays
-to me c isn’t about following rules but maintaining brand standards which will reflect the professionalism
of an authentic brand like refy
what do you know about refy
What would you do if you noticed a customer hesitating to buy?
