Relevant Case Study Revision Flashcards
(52 cards)
Name Stuart Hall’s Theory and what it involves.
Reception Theory - States that a media text is encoded with different values and messages by the producer and decoded by the audience/viewer.
What are the different ways a text can be decoded, stated by the Reception Theory?
Dominant Reading, Oppositional Reading and Negotiated Reading.
What is meant by a “Dominant Reading”?
When the viewer agrees with everything in a media text. This is considered a successful reading.
What is meant by a “Oppositional Reading”?
When the viewer disagrees with everything in a media text. This is considered an unsuccessful reading.
What is meant by a “Preferred Reading”?
When the viewer agrees with parts of the media text, but creates their own views on the rest. This is still considered a successful reading.
What is Abraham Maslow famous for?
The Hierarchy of Needs.
How many levels are there in Maslow’s Hierarchy of Needs, and what are they?
- Physiological, Safety, Belonging, Esteem and Self-Actualisation.
From bottoms to top, what is the order of needs in Maslow’s Hierarchy of Needs?
Physiological, Safety, Belonging, Esteem and Self-Actualisation.
What is “Physiological Needs” about? What layer of the Hierarchy of Needs is it?
About acquiring the essentials to live, such as Food, Water, Sleep, Breathing, Homeostasis etc.
This is layer 5 (Bottom).
What is “Safety Needs” about? What layer of the Hierarchy of Needs is it?
About ensuring safety in yourself and others. This can be safety in the Body/Health, Family, Employment, Property, Resources etc.
This is layer 4 (Second from Bottom).
What is “Belonging Needs” about? What layer of the Hierarchy of Needs is it?
About friendship and love to you and others.
This is layer 3 (Middle).
What is “Esteem Needs” about? What layer of the Hierarchy of Needs is it?
About gaining confidence through Achievement, Respect, Self Esteem etc.
This is layer 2 (Second from Top).
What is “Self-Actualisation Needs” about? What layer of the Hierarchy of Needs is it?
About being intellectual. This is the in the form of Morality, Creativity, Problem Solving, Lack of Prejudice etc.
This is layer 1 (Top).
What is Tzvetan Todorov famous for?
Theory on Plot Structure.
What is Todorov’s Theory about?
That every text follows the same plot of Equilibrium, Dis-Equilibrium, New-Equilibrium.
When did First-Wave Feminism occur?
19-20th Century.
What was the objective of First-Wave Feminism?
Spreading awareness of Legal Issues with Women’s rights and gaining equality for Women.
What is Vladimir Propp famous for?
Theory on Character Archetypes.
What is Propp’s Theory about?
That every text has the same character archetypes to drive the plot.
What Archetypes are there in Propp’s Theory?
Hero, Villian, Princess (and Father), Dispatcher, False Hero, Donor and Helper.
What is Roland Barthes famous for?
Codes in Narratives.
What is Enigma Codes about?
When the producer of the text controls how much they want the audience to know about the text at any given time. Used to create mystery in the narrative.
What is Action Codes about?
Where events or actions in the story develop the narrative of the text.
What is Blumler and Katz famous for?
Uses and Gratifications Theory.
