Reliability and Validity of Content analysis

Question 1

What are two ways to test content analysis?

Answer 1

Test retest
Inter rater reliability

Question 2

What is face valaidity?

Answer 2

-superficial way
-independent psychologist looks at coding catebories to see if they measured what they meant to
-first dight

Question 3

How is test retest carried out for content analysis?

Answer 3

-researcher creates meaningful codes of the qualitative data
-the researcher then repeats this with the same qualitative data and tally evetime the behavior category comes up
-compare the results
-correlate using the correct statistical test
-strong positive correlation of 0.8+ high in reliability

Question 4

What is inter rater reliability?

Answer 4

1) two raters read the same content and create a behavior category together
2)two rates then read the same content and tally whenever they see the behavior kathoey separately
-compare there tallies
-correlate using correct statistical test
-strong positive correlation of 0.8+ high in reliability

Question 5

How can you improve the reliability of content analysis?

Answer 5

Operationalisation