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Question 1

The tendency to show more compassion towards a smaller number of identifiable victims, as opposed to a large number of anonymous ones, is called _____ ___.

Answer 1

Compassion fade is the tendency to show more compassion for a small group of identifiable victims than to a big group of anonymous ones.

Example: Greenpeace is collecting donations for the pandas in China due to deforestation. It doesn’t get much response. Now they campaign for a single panda named ‘Billie’ living in a tropical forest in China. The donations rise dramatically.