representation

Question 1

what is Stuart Hall‘s representation theory?

Answer 1

• representation is the production of meaning through language with language defined in its broadest sense as a system of signs
• representation between concepts and signs is governed by codes
• stereotyping as a form of representation reduces people to a few simple characteristics
• stereotyping tends to occur when there are inequalities of power as subordinate or excluded groups are constructed as different or other

Question 2

what is David Gauntlet’s identity theory?

Answer 2

• the media provides us with tools or resources that we used to construct our identities
• in the past the media tended to convey singular straightforward messages about ideal types of male and female identities whereas the media today offer us a more diverse range of stars icons and characters from whom we may pick a mixed different ideas

Question 3

what is Liesbet Van Zoonen‘s feminist theory?

Answer 3

• gender is constructed through discourse and that its meanings very according to cultural in historical context
• the display of women’s bodies as objects to be looked at is a core element of western patriarchal culture
• in mainstream culture, the visual and narrative codes that are used to construct the male body as spectacle differ from those used to objectify the female body

Question 4

What is bell hooks feminist theory?

Answer 4

• feminism is a struggle to end sexist patriarchal oppression and the ideology of domination
• feminism is a political commitment rather than a lifestyle choice
• race and class as well as sex determine the extent which individuals are exploited discriminated against or oppressed

Question 5

what is Paul Gilroy‘s ethnicity and post colonial theory?

Answer 5

• colonial discourses continue to inform contemporary attitudes to raise an ethnicity in the post colonial era
• civilisationism constructs racial hierarchies and sets up binary oppositions based on notion of otherness