Representation of Age

Question 1

traditional childhood

Answer 1

Heintz-Knowles

Question 2

Heintz-Knowles

Answer 2

traditional childhood

content analysis - Way children are portrayed in entertainment television:
children are motivated most by peers relationships and romance and least by school-related and religious issues
The majority of the characters engage in anti-social behaviours which results in positive outcomes
children from minority ethic groups are underrepresented
boys and girls are almost equally represented but there are important differences in the way they are prompted, girls show more affection

Question 3

Traditional youth

Answer 3

Griffin
Wayne
Kelly

Question 4

Griffin

Answer 4

tradtional Youth

Media portray youths as a social problem in 3 ways
Deviant, norm-breaking
Dysfunctional,not able to deal with social issues, flawed and broken
Suffering a deficit, feelings of injustice
example , 13 reason why

Question 5

Wayne

Answer 5

Youth tradtional

286 stories in which young people were the main subject, 28% focused on young celebrities such as footballers. However, 82% of the stories focused on young people as either perpetrators or victims of crime.

ignores stories about how young people are affected by problems in housing, education, health, unemployment, parental abuse and politics.

Question 6

Kelly

Answer 6

Tradtional youth

Language used by journalists to describe young people who come into contact with the law and found there are three major types of representation:
Young people are dangerous
Young people are in need of protection
Young people are immature

Question 7

traditional of elderly

Answer 7

age concern
Carrigan and Szmigin
Landis

Question 8

Age concern

Answer 8

Traditional of elderly

Identified three key media stereotypes of the elderly. Old people were disproportionately represented as: A burden, Mentally challenged, Grumpy.

Question 9

Landis

Answer 9

Traditional of elderly

Supports findings of Age Concern and identified a number of stereotypes in representations of older people: Grumpy old man, Feisty old women, Depressed or lonely, Mentally deficient.

Question 10

Carrigan and Szmigin

Answer 10

Traditional of elderly

State that older people are ignored in media advertising and when they are included they are stereotyped and presented as a caricature of an elderly person - Presented as ‘smelly and incontinent’.

Question 11

Changing childhood

Answer 11

Postman

Question 12

Postman

Answer 12

Changing childhood
idea of childhood has begun to disappear as children interact more and more with the media. He argued that children are sexualised in the media and that the media creates a world in which adults and children share the same music, sports, language, literature and films. Postman later on discovered that the internet also contributes to this as it leads to children and youths being exposed to adult content

Question 13

changing of Youth

Answer 13

Osgerby

Question 14

Osgerby

Answer 14

Changing youth

representations of youth reflect wider cultural developments and ‘mirror the spirit of the times’ i.e. fighting for social change could be portrayed as deviant and norm breaking.

represented youth positively in the 1950’s and 1960’s in a post war mood of hope and prosperity

different to how youth were presented in the 70’s and 80’s as they were now associated with violence and going against society’s norms and values.

Question 15

changing of elderly

Answer 15

Blaikie
Sontag
Carrigan and Szmigin

Question 16

Blaikie

Answer 16

changing elderly

Attitudes to retirement have changed and stereotypes of old age have broken down - The ‘grey pound’ is now valued by large corporations who market products and services in the media.

Question 17

carrigan and szmigin

Answer 17

changing elderly

Found that advertisers were now targeting older people as consumers because of the ‘grey pound’. This led to an increase in positive images of ageing and positive roles for older people

Question 18

Sontag

Answer 18

Changing elderly

Discussed the concept of a ‘double standard of ageing’, meaning that within the media, men can grow old, yet older women are expected to look young and beautiful.