Representation Of Ethnicity In Media

Question 1

How are ethnic minorities represented in the media

Answer 1

They are underrepresented in senior management of media companies and producing programmes

Question 2

What group is over represented in the media

Answer 2

Caribbean people are over represented compared to how many there are
- across three genres and 4 channels it was found that 1 in 7 people where people of ethnic minorities

Question 3

How is the the ethnocentric lifestyle portrayed within media

Answer 3

Many of them are ghettoised in the mainstream media
- not only are they marginalised but they also are limited to specific roles within society like programmes that deal with issues

Question 4

What did Beatie et al find about ethnicity in advertising in media

Answer 4

It was found that they are less likely to be found in professional roles but instead one of exceptional roles like music, sportsperson and so on

Question 5

What are some common stereotypes of ethnics within media

Answer 5

1 deviants and law breakers 
2 posing a threat 
3 causing a social problem 
4limited talents and skills
5 as having international problems

Question 6

Who else suffers from these stereotypes

Answer 6

White foreigners like white Eastern European as they became a scapegoat for the media too