Representing/remaking Place

Question 1

Stereotypes of Africa

Answer 1

Savage/uncivilised
Starving
Sunsets- trees and sunsets on a desert plane

Question 2

Remaking places

Answer 2

How external agencies including governments, attempt to influence or create place meanings

Question 3

Branding

Answer 3

Creating a desired perception in the mind of consumers

Question 4

Characteristics of successful brands

Answer 4

Audience knowledge
Uniqueness
Consistency

Question 5

Amsterdam

Answer 5

I Amsterdam introduced in 2004 to brand as a thriving hub
Rebranded to diversify image of red light district
Involved stakeholders and government

Question 6

Corporate bodies

Answer 6

An organisation identified by a name

Question 7

Tourist agencies

Answer 7

Aim to sell a place to potential visitors

Question 8

Re-imaging

Answer 8

Dissociates place from pre-existing images in relation to poor housing, social deprivation

Question 9

Regeneration

Answer 9

Long term process involving redevelopment to reduce urban decline

Question 10

People make Glasgow

Answer 10

Promote Glasgow as a great place to live
Emphasises community, cultural history
Campaign increased tourism