Research for conformity / memory to remember Flashcards
CAP 2 revision
Asch conformity about research about NSI
37% conformity
VAC - Group Size
1 ppt + 1 confederate
3% conformity
VAC - Group size
1 ppt + 2 confederates
13% conformity
VAC- Group size
1 ppt + 3 confederates
32% conformity
VAC - Group size
1 ppt + 4+ confederates
Plateaued
VAC - Unamity
1 confederate gave correct answer
5.5% conformity
VAC - Unamity
1 confederate gives wrong different answer
9% conformity
VAC - Task difficulty
When task becomes more difficult
Conformity increases
Conformity to social roles
Zimbardo’s mock prison research
People conformed to social roles
Obedience to AF - Milgram
ppts went to 300v
100% obeyed
Obedience to AF - Milgram
ppts stopped at 300v
12.5% stopped
Obedience to AF - Milgram
ppts continued to 450v
65% obeyed
VAO - Proximity
same room for teacher and learner
obedience fell to 40%
VAO - Proximity
Teacher forced to touch electric shock
obedience fell to a further 30%
VAO - Proximity
Experimenter gave instructions via telephone call
obedience fell to 20.5%
VAO - Location
Location changed from prestigious Yale University to run down office
Obedience changed from 65% to 48%
VAO - Power of Uniform
Experimenter wore everyday clothes
obedience dropped to 20%
RTC Milgram’s research - gender bias
Sheridan & King found that ____% of women would obey in comparison to ___% of men
100% of women to 52% of men
Minority Influence - Consistency
2 confederates inconsistently say blue slides are green
1% of ppts said blue sides are green
Minority Influence - Consistency
2 confederates consistently say blue slides are green
8% of ppts said blue sides are green
Baddeley - Research on coding (STM)
Gave ppts semantically similar/ dissimilar words and acoustically similar / dissimilar words
Ppts had to list both types of words immediately after
Which made more mistakes?
Acoustically similar words
Baddeley - Research on coding (LTM)
Gave ppts semantically similar/ dissimilar words and acoustically similar / dissimilar words
Ppts had to list both types of words 20 minutes after
Which made more mistakes?
Semantically similar words
Miller - Research on Capacity (STM)
Digit span - gave increased in 1 digit until ppts could no longer remember
How many digits did the majority remember?
5-9 digits
Peterson and Peterson - Duration (STM)
Ppts given constant trigram to remember + three digit number to count back from in 3s. When stopped after 3 seconds, what percentage remembered?
80%