RESEARCH METHODS Flashcards
(50 cards)
Types of experiments
Lab experiment
Description, Strengths, Weaknesess
-Conducted in highly controlled environments, and allows the researcher to manipulate one variable (IV) to see the effect on another variable (DV).
-strengths: High control over extraneous variables, more certain of cause and effect, replication possible
-weaknesses: Demand characteristics, artificial tasks given don’t relate to real life
Types of experiments
Field experiment
Description, Strengths, Weaknesess
-These occur in ‘real world’ settings. The IV is manipulated by the experimenter and as many other variables as possible are controlled
-strengths: High ecological validity, Fewer demand characteristics
-weaknesses: Low control over extraneous variables so causality is harder to establish
Types of experiments
Natural experiment
Description, Strengths, Weaknesses
-When the researcher takes advantage of a pre-existing IV. It’s called natural as the variable would have changed even if the experimenter was not interested.
-strengths: Provide opportunities for research that wouldn’t have taken place before for ethical reasons, High external validity (real life issues)
-weaknesses: Lack of control over extraneous variables, relicability not possible
Types of experiments
Quasi experiment
Description, Strengths, Weaknesses
-They have an IV that is based on an existing difference between people (e.g. age/gender). Ppts cannot be randomly assigned to conditions.
-strengths: High ecological validity
-weaknesses: Lack of control over environment and extraneous variables (low internal validity), Not relicable
Aim
A general statement of what the researcher intends to investigate; the purpose of the study
Hypothesis
A clear, precise testable statement that states the relashionship between the variables to be investigated
Types of hypotheses
Directional hypothesis
States the direction of difference between variables.
Uses the word “increase/decrease”. Used based on previous research
Types of hypotheses
Non-directional hypothesis
Does not state the direction of the difference between variables.
Uses the word “difference”, used if previous findings are limited/contradictory
Types of hypotheses
Null hypothesis
States “there will be no difference” between the conditions.
It states that any differences are purely due to chance
Experimental designs
Independent groups
Description, Strengths, Weaknesses
Different groups experience different conditions of an experiment.
-strengths: no order effects, fewer demand characteristics
-weaknesses: more ppts required, ppts not the same in terms of ppt variables
Experimental design
Repeated measures
Description, Strengths, Weaknesses
All ppts experience all conditions of an experiment
-strengths: ppt variables controlled, fewer subjects required(more economical)
-weaknesses: order effects, demand characteristics may be a problem as ppt does both conditions
Experimental designs
Matched pairs
Description, Strengths, Weaknesses
Ppts are paired together on a variable that may affect the DV. one member assigned to one condition and other completes the diff condition
-strengths: subject variables kept constant
-weaknesses: matching is time-consuming, can never be perfectly matched, more ppts required
Types of studies
Pilot study
A trial run of the actual investigation. Normally involves a few participants in order to check the procedure, instructions, questions and extraneous variables.
Types of studies
Single blind study
A procedure in which the ppts are not informed of the research aim or hypothesis to reduce demand characteristics
Types of studies
Double blind study
A procedure where neither the participants nor the experimenter know the precise aims of the study. This reduces investigator effects and demand characteristics.
VARIABLES
IV, DV, CV
Define
IV- The variable that is manipulated in an experiment
DV- The variable that is measured in an experiment
CV- Variables that are kept the same across conditions in an experiment
VARIABLES
Extraneous
define and examples
Any variable other than the IV that may have an affect on the DV if not controlled.
E.g. intelligence level, age, gender, lighting, noise, time of day
VARIABLES
Confounding
Define
Uncontrolled extraneous variables that negatively affect the results
Randomisation
The use of chance to control the effects of bias
Random allocation
Assuring ppts have equal chance of being in any condition of an experiment. Attempts to evenly distribute ppt characteristics across the condtions of an experiment
Order effects
When the order in which tasks are completed affect the study’s results, either through practice or boredom
Counterbalancing
Ensuring that each condition of an experiment occurs first, and second, in equal measure to reduce possible order effects
Standardisation
Using exactly the same procedures and instructions for all ppts in the experiment
Investigator effects
Any effect of the investigators behaviour on the research outcome (DV)