research methods Flashcards
reliability
same or similar results are produced
verstehen
understanding
rapport
a relationship which is built on trust and respect so in an interview the responses are more likely to be valid
validitity
whether the research and its findings give a true picture of what is being studied
hypothesis
a predictive statement
aim
overall purpose of research
primary data
data generated by the sociologist
secondary data
data that has already been collected by another person
quantitative
numbers normally converted into tables and graphs
qualitative
information in a written form made up off personal accounts (opinions,feelings)
official statistics
quantitative data produced by the government
non official statistics
quantitative data produced by organisations outside the government
structured interview
closed questions not much flexibility
semi structured interview
open and closed questions
unstructured interview
guided conversation but most questions are made up on the spot
content analysis
analyse the media such as newspapers and magazines
non participant observation
researcher observes but does not take part
participant observation
researcher takes part
pattern
link between variables
trends
changes over time
researcher imposition
where the personal characteristics of the researcher impact the validity
subjectivity
the researcher interpreting something from their own viewpoint and getting personally involved
reflexivity
researchers are aware of how their decisions and actions may impact on their social behaviour
objectivity/value freedom
making sure what you are saying is unbiased, and independent of personal opinions or emotions when observing, analying, or presenting information.