Research Methods

Question 1

Validity

Answer 1

Is it true or not

Question 2

Advantages of questionnaires

Answer 2

Quick + cheap and reach large number
Reliable
Anonymity

Question 3

Disadvantages of questionnaires

Answer 3

Low response rates
Interprotivists - lack of depth
Flexibility = X

Question 4

Advantages of Structured ints

Answer 4

Reliable - same questions
Easy to compare answers
High response rates

Question 5

Disadvantages of structured interviews

Answer 5

Flexibility = X
Time consuming
Social desirability bias

Question 6

Advantages of unstructured ints

Answer 6

Rich In detail (interpritivists)
Flexibility = yes
Rapport

Question 7

Disadvantages of unstructured ints

Answer 7

Time consuming + expensive
Reliability = X
Data hard to compare