research methods Flashcards
(41 cards)
quantative methods
who are quantative mthods favoured by?
positivists
quantative methods
what type of data do quantative methods produce?
numerical/statistical data
quantative methods
labatory experiments
- laboratory experiments test a hypothesis in a controlled environment
quantative methods
advantages of laboratory experiments
- they are highly reliable
- can easily identify cause and effect relationships
quantative methods
disadvantages of laboratory experiments
- high amount of artificiality
- the hawthorne effect may impact results as the lab is not a natural environment
- ethical issues as the researcher needs informed consent of the participant which may be difficult to obtain
- unrepresentaative as lab experiments generally have a small sample size
- costly
quantative methods
field experiments
- experiments which take place in the real world, where the researcher either creates a situation or adapts a real-life situation to their research purpose
quantative methods
advantages of field experiments
- less artificiality than lab experiments
- higher validity as individuals are unaware of the experiment and they are in their normal environment
quantative methods
disadvantages of field experiments
- ethical issues as it individuals involved are generally not informed that they are being studied
- lower reliability than lab experiments
quantative methods
questionnaires
- a form of social survey where questionnaires are handed out to participants
- typically have a set of closed ended questions with pre-set answers
quantative methods
advantages of questionnaires
- respresentative as they can be handed out to a large sample size
- high reliability
- limited ethical concerns as the participant is not under pressure to give up information
- relatively low in cost
quantative methods
disadvantages of questionnaires
- representativeness may suffer if there is a low response rate and the same types of people may be responding
- some groups may be missed from the sample such as those who cannot read
- ethical concerns around using a questionnaire for some more sensitive subjects
quantative methods
structured interviews
- structured interviews involve face to face or over the phone, using a list of pre-set questions designed by the researcher
quantative methods
advantages of structured interviews
- practical advantages as training interviewers and administration is easy and cheap
- easier to have a larger sample size than unstructured interviews
- reliable
- results are easily quantifiable as they use closed ended questions
quantative methods
disadvantages of structured interviews
- lack of validity as individuals may not be truthful and the pre-coded questions may limit what an interviewer uncovers/finds
- some subjects are too personal or sensitive to investigate using pre-set questions
quantative methods
official statistics
- data collected by official bodies such as the government
quantative methods
advantages of official statistics
- easy and low in cost to obtain
- reliable
- collected at regular intervals so they are likely to be recent
- allows cross examination which researchers can use to find cause and effect relations and trends
quantative methods
disadvantages of official statistics
- even if data is only a few years old, it may not be completely representative of current society
- the government may manipulate these statistics so they lack validity
- there is no way of checking the accuracy of the data as it is a secondary source of information
qualitative methods
unstructured interview
- a type of interview that involves asking open-ended questions
qualitative methods
advantages of unstructured interviews
- there is rapport built between the researcher and the interviewee
- there is flexibility as the questions are not fixed
- increased validity
- can be used to investigate more sensitive and personal topics
- allows the interviewee to express their own meanings and values
qualitative methods
disadvantages of unstructured interviews
- less practical and more time consuming than structured interviews
- interviewers may have to be trained in sensitivity and picking key information
- interviewers picking key information may mean that there is researcher imposition
- low reliability
- generally less representative
qualitative methods
semi-structured interviews
- a type of interview which includes pre-set questions but with room for the interviewer to paticular themes or reponses further
qualitative methods
advantages of semi-structured interviews
- higher validity than structured interviews
- less formatility than structured interviews which can generate more rapport
- easier to analyse data than in unstructured interviews
qualitative methods
disadvantages of unstructured interviews
- cause and effect cant be inferred
- flexibility of the interview lessens the reliability
- difficult to compare answers
- more time consuming than structured interviews
qualitative methods
participant observation
- the researcher joins the activity of the group they are researching, covertly or overtly