Research methods Flashcards
what are the positives of a lab experiment?
- standardised procedure and therefore has high replicability
- a cause and effect relationship can often be found
- highly controlled
what are the weaknesses of a lab experiment?
- artificial and therefore lack ecological validity
- findings cannot be generalised to real life
- demand characteristics or experimenter effects may effect results.
what is a field experiment?
-experiments that are done in everyday environments of the pps
what are strengths of field experiments?
- high ecological validity
- less likelihood of demand characteristics
what are weaknesses of field experiments?
- there is less control of extraneous variables
- harder to replicate
what is a natural experiment?
-conducted in real life situations
what are the strengths of natural experiments?
- high ecological validity
- less likelihood of demand characteristics
what are the weaknesses of natural experiments?
- more expensive and time consuming
- no control over extraneous variables
what is a case study?
in depth analysis of a single person, group, event or community
what are the strengths of case studies?
- provides rich qualitative data
- provides insight for further research
- permitting investigation into potentially impractical or unethical situations
what are the limitations of case studies?
- time consuming
- difficult to replicate
- potential researcher bias
- cannot generalise the results
what is a correlation?
a measure to what extent two variables are related
what are the strengths of correlational studies?
- allow the researcher to investigate naturally occurring variables
- clear relationship can be discovered
what are the limitations of correlational studies?
- cannot find cause and effect relationship
- we cannot take this information any further
what is an interview?
asking specific questions to collect data