RESEARCH METHODS - Experimental research: qualitative and quantitative data

Question 1

What is qualitative data good for studying?

Answer 1

Studying topics as a whole

Question 2

2 advantages of qualitative data?

Answer 2

Researcher can interact with participants

Open ended interviews - flexibility and clarification

Question 3

4 disadvantages of qualitative data?

Answer 3

Less scientific
Researcher bias
Data more difficult to interpret
Participants react according to what is expected

Question 4

What is quantitative data good for studying?

Answer 4

Studying specific areas of behaviour etc.

Question 5

3 advantages of quantitative data?

Answer 5

Controlled conditions - less extraneous variables
Data easier to interpret
Procedures designed to hide real purpose

Question 6

2 disadvantages of quantitative data?

Answer 6

Less flexible (and no clarifying) questions.
Responses not as detailed as qualitative