RESEARCH METHODS: self report design Flashcards
1
Q
what are rating scales?
A
Respondent identify a value that represents their strength of feeling about a particular topic.
1
Q
what are likert scales?
A
Where the respondent indicates their agreement with a statement using a scale of usually five points. The scale ranges from strongly agreed strongly disagree.
2
Q
what is a fixed choice option?
A
A fixed choice option item includes a list of possible options and respondents are required to indicate those that apply to them.
3
Q
common errors in question design?
A
overuse of jargon - technical terms that are only familiar to those within a specialised area
emotive language and leading questions
double barrelled question and double negatives
