RESEARCH METHODS (UNIT 4)

Question 1

What is primary research?

Answer 1

Primary research involves collecting original data directly from sources.

Question 2

What is secondary research?

Answer 2

Secondary research involves analyzing existing data collected by others.

Question 3

True or False: Surveys are a method of primary research.

Answer 3

True

Question 4

Fill in the blank: __________ research uses data that has already been collected.

Answer 4

Secondary

Question 5

What is a focus group?

Answer 5

A focus group is a small, diverse group of people whose reactions are studied to gain insights on a specific topic.

Question 6

Name one advantage of primary research.

Answer 6

It provides specific data tailored to the researcher’s needs.

Question 7

What is a disadvantage of secondary research?

Answer 7

The data may be outdated or not specific to the current research question.

Question 8

Multiple Choice: Which of the following is NOT a method of primary research? A) Interviews B) Observations C) Literature Review

Answer 8

C) Literature Review

Question 9

What is a questionnaire?

Answer 9

A questionnaire is a set of written questions used to gather information from respondents.

Question 10

True or False: Observational research is a type of secondary research.

Answer 10

False

Question 11

What is qualitative research?

Answer 11

Qualitative research focuses on understanding concepts, thoughts, or experiences rather than statistical data.

Question 12

What is quantitative research?

Answer 12

Quantitative research involves collecting and analyzing numerical data to identify patterns or averages.

Question 13

Fill in the blank: __________ sampling involves selecting a sample that represents the larger population.

Answer 13

Random

Question 14

What is a case study?

Answer 14

A case study is an in-depth analysis of a particular individual, group, or event.

Question 15

Multiple Choice: Which type of research is focused on numbers and statistics? A) Qualitative B) Quantitative C) Descriptive

Answer 15

B) Quantitative

Question 16

What is the purpose of market research?

Answer 16

The purpose of market research is to gather information about consumers’ needs and preferences.

Question 17

True or False: Data analysis is only relevant for quantitative research.

Answer 17

False

Question 18

What is a pilot study?

Answer 18

A pilot study is a small-scale preliminary study conducted to test the feasibility of a research approach.

Question 19

What does the term ‘sample size’ refer to?

Answer 19

Sample size refers to the number of respondents or observations included in a study.

Question 20

Fill in the blank: A __________ variable is the one that is manipulated in an experiment.

Answer 20

Independent

Question 21

What is the role of a hypothesis in research?

Answer 21

A hypothesis is a testable statement that predicts the relationship between variables.

Question 22

Multiple Choice: Which method provides the most reliable data? A) Anecdotal evidence B) Primary research C) Secondary research

Answer 22

B) Primary research

Question 23

What is the difference between qualitative and quantitative data?

Answer 23

Qualitative data is descriptive and conceptual, while quantitative data is numerical and measurable.

Question 24

True or False: Interviews can be structured, semi-structured, or unstructured.

Answer 24

True

Question 25

What is data triangulation?

Answer 25

Data triangulation is the use of multiple data sources or methods to enhance the credibility of research findings.

Question 26

Fill in the blank: The __________ method involves collecting data through direct observation.

Answer 26

Observational